Compare Pleasepoint vs. RUZIVO

Pleasepoint serves as an advanced machine learning platform that effectively categorizes your CRM customers by predicting their purchasing behaviors, enabling you to tailor your digital marketing strategies on a large scale. As a leading predictive marketing solution, Pleasepoint enhances CRM with valuable insights into both client and product intelligence, ultimately boosting the lifetime value of each customer. By segmenting clients according to their worth, you can foster personalized interactions that lead to increased conversion rates, improved acquisition strategies, and heightened customer loyalty. Our cutting-edge Artificial Intelligence simplifies the process of identifying customer profiles based on various factors such as consumption patterns, brand loyalty, and likelihood to purchase. Additionally, Pleasepoint utilizes AI to automatically determine customer segments in relation to their loyalty levels, allowing you to track which clients may be drifting towards inactivity while also identifying those becoming more engaged. This dynamic approach enables you to devise tailored communication strategies for each customer segment, ensuring that your marketing efforts resonate effectively with diverse audiences while maximizing overall engagement and satisfaction.

Segmentation is a technique employed in Print and Broadcast Media that has traditionally relied on manual methods. However, RUZIVO has transformed this practice by introducing automation through Machine Learning, which not only enhances precision but also significantly reduces both time and expenses. The Segmentation process developed by RUZIVO involves identifying the beginning and end markers of radio clips and images intended for Broadcast and Print. In this phase, it is assessed whether the content—be it an image, video, audio clip, or email—qualifies as an advertisement. Once classified as either Ads or non-Ads, various media formats are then cross-referenced with an archive to identify whether they are new or duplicates. This step is crucial, as duplicates are cataloged while new Ads are sorted into categories based on industry, type, and any other client-specific criteria. The automation of the Classification process by RUZIVO has significantly expedited the time it takes for clients to become aware of new advertisements in their chosen categories, resulting in a more streamlined workflow. Consequently, clients can now respond more swiftly to advertising trends and changes in their respective markets.