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Average Ratings 1 Rating
Description
Pixalate stands as the premier platform for safeguarding against fraud, enhancing privacy, and ensuring compliance analytics in the realms of connected TV (CTV), mobile applications, and websites. The programmatic supply chain presents a notable challenge regarding trust and safety for both advertisers and publishers. By deploying a pre-bid blocking mechanism, Pixalate effectively curtails invalid traffic (IVT) across CTV, mobile applications, and websites, encompassing a vast network of over 5 million apps, 80 million domains, and 300 million OTT devices. The platform delivers insightful analytics aimed at fraud detection, brand protection, and ensuring display visibility, while vigilantly monitoring more than 5 million apps and 80 million domains to identify over 40 different forms of IVT. Furthermore, Pixalate has unveiled Supply Path Quality (SPQ), which is recognized as the first analytics platform dedicated to optimizing supply paths for ad fraud and inventory quality, driven by the examination of the Supply Chain Object (SCO) from the bitstream. Additionally, the platform provides advanced technology to evaluate child-focused applications available in Google and Apple app stores, further enhancing its comprehensive suite of tools. This innovative approach not only protects users but also fosters a more transparent advertising ecosystem.
Description
SILA serves as a cutting-edge growth engine powered by artificial intelligence for advertisers, agencies, and brands investing in digital marketing, focused on maximizing return on investment and ensuring that every advertising dollar results in substantial conversions. Rather than functioning as a standalone fraud detection solution, SILA merges real-time protection against click fraud, detailed analytics, and features for campaign optimization all within one unified platform, which empowers marketers with comprehensive oversight of their campaign performances.
By utilizing SILA, companies can:
Instantly identify and eliminate fraudulent or invalid clicks, thereby safeguarding their advertising budgets from unnecessary expenditures.
Access in-depth analyses of campaign effectiveness via behavioral analytics, click trends, and assessments of traffic quality.
Automatically enhance campaigns by redistributing funds to the most successful segments and audiences.
Accurately aim their advertising efforts to reach authentic users who are most likely to engage with their offerings.
Monitor return on investment and return on ad spend through transparent metrics and dashboards tailored for each campaign.
SILA is designed for seamless integration with platforms like Google Ads and Meta Ads, making it a versatile choice for modern digital advertisers. This innovative approach not only boosts efficiency but also provides businesses with the tools they need to thrive in a competitive advertising landscape.
API Access
Has API
Yes
API Access
Has API
No
Screenshots View All
No images available
Integrations
AdMedia
Yes
App Store
Yes
Criteo Commerce Growth
Yes
Google Play
Yes
Integrations
AdMedia
No
App Store
No
Criteo Commerce Growth
No
Google Play
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Pixalate
Founded
2012
Country
United States
Website
www.pixalate.com
Vendor Details
Company Name
Gustafsson Cyber Group Ltd
Website
sila-ai.com
Product Features
Click Fraud
Account Alerts
No
Activity Monitoring
No
IP Address Monitoring
No
IP Blocking
No
Keyword Tracking
No
Refund Management
No
Risk Assessment
No
Time on Site Tracking
No
Product Features
Click Fraud
Account Alerts
No
Activity Monitoring
No
IP Address Monitoring
No
IP Blocking
No
Keyword Tracking
No
Refund Management
No
Risk Assessment
No
Time on Site Tracking
No