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Description
The Piano platform is made up of four interconnected products.
Analytics
Piano Analytics serves as a powerful data gathering and analytical suite. While it faces competition from various comprehensive marketing and behavioral analytics solutions, it stands out in environments where compliance is critical, showcasing a range of distinctive features and unique datasets.
Activation
Piano Activation features Composer, renowned as the most widely used experience rules engine globally, alongside VX, our platform dedicated to subscription commerce.
Audience
Our real-time customer data management system (CDP/DMP) facilitates advanced segmentation of both known and anonymous users, allowing for the seamless export of customer segments to both Piano's applications and external systems.
Amplifier
Our collection of audience engagement tools encompasses management for both organic and paid social media campaigns, in addition to newsletters and push notifications. This suite is specifically crafted to promote content that effectively drives traffic towards owned and operated digital properties, ensuring that user engagement remains high. Overall, the integration of these four products enables a comprehensive approach to data and audience management.
Description
Empower clients to chart their own course with the capabilities of SAP Marketing Cloud, ensuring that your CRM objectives are met. Increase revenue by allowing customers the opportunity to explore, connect, and purchase at their leisure. Enhance your marketing team's efficiency by utilizing comprehensive insights into customer preferences and requirements. Merge experiential and operational information to create a unified and detailed perspective of your clientele. Break down silos within your organization to fully leverage the potential of customer data. Acquire a deeper understanding of customer motivations to foresee their actions and preferences. Quickly spot emerging trends and uncover niche customer segments to effectively tailor your marketing approach. Strengthen customer loyalty and foster meaningful relationships through improved insights and responsiveness. Employ real-time business intelligence for speedy evaluations and assured decision-making throughout the organization, all while enhancing customer satisfaction and refining your marketing effectiveness. By doing so, you will not only enrich customer experiences but also position your business for sustained growth.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Accutics
Yes
Aprimo
No
Bluecore
No
CELUM
No
Cloud4Wi
No
Inxmail
No
Knak
No
Labrador CMS
Yes
MSIGHTS
No
NetSuite
No
Integrations
Accutics
No
Aprimo
Yes
Bluecore
Yes
CELUM
Yes
Cloud4Wi
Yes
Inxmail
Yes
Knak
Yes
Labrador CMS
No
MSIGHTS
Yes
NetSuite
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Piano
Founded
2011
Country
United States
Website
piano.io
Vendor Details
Company Name
SAP
Founded
1972
Country
Germany
Website
www.sap.com/products/crm/marketing.html
Product Features
Content Creation
Advertising Content Creation
No
Case Study Creation
No
Collaboration Tools
No
Content Calendar
No
Content Creator Marketplace
No
Content Curation
No
Content Planning
No
Content Topic Research
No
Create Reports
No
Marketing Content Creation
No
Quiz Creation
No
Sales Content Creation
No
Template Creation
No
User-Generated Content
No
Video Content Creation
No
Visual Content Creation
No
Written Content Creation
No
Content Marketing
Audience Targeting
No
Brand Management
No
Campaign Management
No
Categorization / Grouping
No
Conversion Tracking
No
Distribution Management
No
Editorial Calendar
No
Multi-Channel Publishing
No
Publish Scheduling
No
SEO Management
No
Social Media Management
No
Video Management
No
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No
Digital Experience Platforms (DXP)
Alerts / Notifications
No
Auto-Tagging
No
Blogs
No
Calendar
No
Content Modeling
No
Digital Asset Management
No
File Sharing
No
Form Builder
No
Forums / Message Boards
No
Headless CMS
No
Knowledge Base
No
Performance Monitoring
No
Personalization / Segmentation
No
Reporting / Analytics
No
Surveys / Polls
No
Templates
No
User Management / Permissions
No
Version Control
No
Wiki
No
Workflow Management
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Personalization
A/B Testing
No
Abandoned Cart Saver
No
Account Based Marketing
No
Behavioral Targeting
No
Campaign Segmentation
No
Content Analytics
No
Contextual Targeting
No
Customer Profiles
No
Experience Management
No
Recommendation Engine
No
Website Personalization
No
Social Media Marketing
Analytics
No
Automated Publishing
No
Contact Management
No
Content Management
No
Conversion Tracking
No
Customer Targeting
No
Keyword Filtering
No
Multi-Account Management
No
Post Scheduling
No
Subscription Management
Cancellation Management
No
Discount / Coupon Management
No
Dunning Management
No
Enrollment Management
No
Product Catalog
No
Recurring Billing
No
Revenue Recognition
No
Revenue Recovery Tools
No
Self Service Portal
No
Subscription Plan Management
No
Tax Management
No
Trial Management
No
Usage Tracking/Analytics
No
Web Analytics
Campaign Management
No
Conversion Tracking
No
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
No
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
No
Product Features
CRM
Calendar/Reminder System
No
Call Logging
No
Document Storage
No
Email Marketing
No
Internal Chat Integration
No
Lead Scoring
No
Marketing Automation Integration
No
Mobile Access
No
Quotes / Proposals
No
Segmentation
No
Social Media Integration
No
Task Management
No
Territory Management
No
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Lead Generation
Contact Discovery
No
Contact Import/Export
No
Lead Capture
No
Lead Database Integration
No
Lead Nurturing
No
Lead Scoring
No
Lead Segmentation
No
Pipeline Management
No
Prospecting Tools
No
Visitor Identification
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
MRM
Activity Planning
Yes
Analytics / ROI Tracking
No
Approval Workflow
No
Brand Management
No
Budgeting & Forecasting
Yes
Content Management
Yes
Digital Asset Management
No
Expense Management
No
Marketing Calendar
No
Strategic Planning
No
Personalization
A/B Testing
No
Abandoned Cart Saver
No
Account Based Marketing
No
Behavioral Targeting
No
Campaign Segmentation
No
Content Analytics
No
Contextual Targeting
No
Customer Profiles
No
Experience Management
No
Recommendation Engine
No
Website Personalization
No
