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Description
Perpetua provides growth optimization and reporting technology for the world’s smartest eCommerce businesses. Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimization engine to execute tactically. Integrations with Amazon, Walmart, Target, Instacart and Google Ads ensure brands achieve full-funnel engagement and maximum visibility.
Through Perpetua, you are able to launch efficient, effective, and performance-driven campaigns, while Perpetua’s intelligent reporting tools will surface the most important metrics you need to see in order to easily quantify and examine the investment of your advertising dollars into your business.
Perpetua offers tools for advertisers across the full funnel with access to Amazon DSP (OTT, OLV, dynamic display ads), influencer marketing & editorial content with only a few clicks.
Description
The Taurus stands out as the inaugural compliance platform crafted with the specific intent of adhering to EU Regulation 2024/900, which pertains to the Transparency of Political Advertising Regulation. Under this regulation, every political advertisement disseminated within the EU is mandated to include a structured transparency notice that details the sponsor, payment information, targeting criteria, and a permanent URL accompanied by a QR code. The Taurus streamlines this process significantly; it features a user-friendly guided wizard that assists sponsors in completing all necessary fields in roughly 10 minutes. Additionally, publishers benefit from a comprehensive dashboard that enables them to manage sponsor invitations, ensure compliance prior to the publication of ads, and generate timestamped audit trails. Among its essential features are the wizard-based notice creation, permanent URLs hosted on ttad.eu, printable QR codes, a 7-year document retention policy, an Art. 15 complaint mechanism, compliance links connecting sponsors and publishers, as well as support for multiple languages, including English and German. A free Verified tier is offered, alongside paid plans for the Ensured Sponsor at EUR 4.90 per month and the Ensured Publisher at EUR 19.90 per month, both of which come with a 14-day free trial. Developed in Munich by Expanse UG, The Taurus aims to simplify compliance in political advertising while promoting transparency and accountability in the political landscape.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
8fig
No
Amazon
No
Amazon Ads
No
Roundel
No
Pricing Details
$250 per month
Free Trial
No
Free Version
No
Pricing Details
EUR 4.90/month
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Perpetua Labs
Founded
2017
Country
United States
Website
perpetua.io
Vendor Details
Company Name
Expanse
Founded
2017
Country
Germany
Website
thetaurus.com/en
Product Features
Advertising Agency
Campaign Management
Yes
Collaboration
Yes
Document Management
No
File Sharing
No
Project Management
No
Task Management
Yes
Time Tracking
No
Amazon Seller Tools
A/B Testing
No
Alerts / Notifications
Yes
Analytics / Reporting
Yes
Campaign Management
Yes
Competitor Analysis
Yes
Content Management / Optimization
No
Conversion / ROI Tracking
Yes
Customer Data Management
No
Email Marketing
No
Feedback Management
No
Inventory Management
No
Keyword Tracking / Research
Yes
Order Management
No
PPC Ads Management
Yes
Price Optimization
No
Rank Optimization
No
Refund Management
No
Review Management
No
Sales Tracking / Analysis
No
Shipping Management
No
Trend Analysis
No
Campaign Management
Channel Management
Yes
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
Yes
PPC
A/B Testing
No
Account Alerts
Yes
Analytics / ROI Tracking
Yes
Bid Management
Yes
Budget Management
Yes
Campaign Management
Yes
Conversion Tracking
Yes
Google / Bing Ads
Yes
Keyword Research Tools
Yes
Keyword Tracking
Yes
Landing Pages / Web Forms
No
URL Builder
No
Professional Services Automation
Billing & Invoicing
No
CRM
No
Client Portal
No
Collaboration Tools
No
Document Management
No
Portfolio Management
Yes
Project Management
No
Proposal Generation
No
Quote Management
No
Resource Management
No
Time & Expense Tracking
No
Search Engine Marketing (SEM)
A/B Testing
No
Account Alerts
Yes
Analytics / ROI Tracking
Yes
Bid Management
Yes
Budget Management
Yes
Campaign Management
Yes
Conversion Tracking
Yes
Google / Bing Ads
No
Keyword Research Tools
Yes
Keyword Tracking
Yes
Landing Pages / Web Forms
No
URL Builder
No
Product Features
Compliance
Archiving & Retention
No
Artificial Intelligence (AI)
No
Audit Management
No
Compliance Tracking
No
Controls Testing
No
Environmental Compliance
No
FDA Compliance
No
HIPAA Compliance
No
ISO Compliance
No
Incident Management
No
OSHA Compliance
No
Risk Management
No
Sarbanes-Oxley Compliance
No
Surveys & Feedback
No
Version Control
No
Workflow / Process Automation
No
