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Description

Perpetua provides growth optimization and reporting technology for the world’s smartest eCommerce businesses. Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimization engine to execute tactically. Integrations with Amazon, Walmart, Target, Instacart and Google Ads ensure brands achieve full-funnel engagement and maximum visibility. Through Perpetua, you are able to launch efficient, effective, and performance-driven campaigns, while Perpetua’s intelligent reporting tools will surface the most important metrics you need to see in order to easily quantify and examine the investment of your advertising dollars into your business. Perpetua offers tools for advertisers across the full funnel with access to Amazon DSP (OTT, OLV, dynamic display ads), influencer marketing & editorial content with only a few clicks.

Description

Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level. Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value. Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

8fig Yes 
Amazon Yes 
Amazon Ads Yes 
Google Shopping No 
Roundel Yes 

Integrations

8fig No 
Amazon No 
Amazon Ads No 
Google Shopping Yes 
Roundel No 

Pricing Details

$250 per month
Free Trial No 
Free Version No 

Pricing Details

$10/month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Perpetua Labs

Founded

2017

Country

United States

Website

perpetua.io

Vendor Details

Company Name

Product Metrics

Founded

2021

Website

www.productmetrics.io

Product Features

Advertising Agency

Campaign Management Yes 
Collaboration Yes 
Document Management No 
File Sharing No 
Project Management No 
Task Management Yes 
Time Tracking No 

Amazon Seller Tools

A/B Testing No 
Alerts / Notifications Yes 
Analytics / Reporting Yes 
Campaign Management Yes 
Competitor Analysis Yes 
Content Management / Optimization No 
Conversion / ROI Tracking Yes 
Customer Data Management No 
Email Marketing No 
Feedback Management No 
Inventory Management No 
Keyword Tracking / Research Yes 
Order Management No 
PPC Ads Management Yes 
Price Optimization No 
Rank Optimization No 
Refund Management No 
Review Management No 
Sales Tracking / Analysis No 
Shipping Management No 
Trend Analysis No 

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign Yes 

PPC

A/B Testing No 
Account Alerts Yes 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking Yes 
Google / Bing Ads Yes 
Keyword Research Tools Yes 
Keyword Tracking Yes 
Landing Pages / Web Forms No 
URL Builder No 

Professional Services Automation

Billing & Invoicing No 
CRM No 
Client Portal No 
Collaboration Tools No 
Document Management No 
Portfolio Management Yes 
Project Management No 
Proposal Generation No 
Quote Management No 
Resource Management No 
Time & Expense Tracking No 

Search Engine Marketing (SEM)

A/B Testing No 
Account Alerts Yes 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking Yes 
Google / Bing Ads No 
Keyword Research Tools Yes 
Keyword Tracking Yes 
Landing Pages / Web Forms No 
URL Builder No 

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

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