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Description
Rather than focusing on broad, outbound offers, engage in tailored, one-on-one marketing during your interactions with existing customers. Pega’s next-best-action methodology assesses various factors such as sales, service, risk, retention, and operational priorities in real-time to refine your communications. This empowers marketers to distinguish customers who exhibit potential for growth more effectively. By implementing Pega’s next-best-action strategies, you ensure that each customer receives the most appropriate action designed to increase your bank’s share of wallet. However, successful next-best-action strategies hinge on more than just internal customer data and transaction histories. The integration of real-time data from prevalent platforms like Hadoop, Cassandra, and Equifax allows you to enhance your strategies and gain a more comprehensive understanding of each customer. Consequently, this enriched data stream significantly improves your ability to make informed decisions in customer engagement.
Description
Integrate the automation of advertising campaigns across Facebook, Instagram, and Google to gain valuable insights and enhance optimization. Achieve measurable outcomes, interact with your audience on social platforms, and expand your online presence! Design and automate campaigns that effortlessly identify new potential customers. Foster enduring relationships with your social community in a streamlined manner. Deliver actionable and precise insights for superior campaign management and reporting. Strategically create, oversee, and refine advertising initiatives on Instagram, Facebook, and Google to drive increased traffic to your website. Amplify conversions and elevate your business growth! Seamlessly oversee all your social media interactions through a unified dashboard, ensuring you remain informed about your customers' priorities and preferences. This holistic approach will not only improve efficiency but also enhance customer satisfaction and loyalty.
API Access
Has API
API Access
Has API
Integrations
AWS Marketplace
Aprimo
Facebook
Facebook Ads
Google Ads
Instagram
Integrations
AWS Marketplace
Aprimo
Facebook
Facebook Ads
Google Ads
Instagram
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
€29 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Pegasystems
Founded
1983
Country
United States
Website
www.pega.com
Vendor Details
Company Name
The Next Ad
Founded
2014
Country
Netherlands
Website
www.thenextad.com
Product Features
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Social Media Advertising
Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions
Product Features
Social Media Advertising
Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions