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Description

Edge 226 is a global provider data-driven tech solutions. It focuses on providing its clients smart tools for quality and transparent user acquisition. Peak DSP is Edge's most popular product. It is a Performance-Driven DSP which enables programmatic buying to ensure quality user acquisition and retention. Peak DSP offers: * An AI-driven algorithm that optimizes and predicts install & follow-up events: registrations. Subscriptions. Purchases. Or any other action * Data-based targeting using Lookalike Audiences, Extern User Data and Audience Match * Direct integrations Apps owned & operated by the company. Mobile device manufacturers & carrier-based supply More than 35 of the top SSPs in the world * All verticals, all environments: Gaming, shopping and utilities, as well as sports (etc. Campaigns available on desktop, mobile web, and in-app * Multiple creative types available: Rewarded video Playable ads Banners, native ads and text ads HTML/Rich Media JavaScript tags

Description

Our premier product, the Simpli.fi Programmatic Marketing Platform, facilitates the effective acquisition of precisely-targeted impressions across various real-time bidding (RTB) ad exchanges. Utilizing Simpli.fi, programmatic marketers are empowered to leverage unstructured data, thereby unlocking endless potential for both display and mobile advertising. The platform allows marketers to precisely target, optimize, and analyze display campaigns down to individual data elements, mirroring the capabilities available to local advertisers in pay-for-performance search, which enhances precision and reduces inefficiencies. Distinctively, Simpli.fi stands out as the sole programmatic marketing solution specifically designed for unstructured data. In contrast to many competitors who rely on generic technology sourced from third parties, Simpli.fi is committed to creating its own proprietary technologies tailored for unstructured data applications. Additionally, Simpli.fi encompasses a comprehensive suite including DSP, DMP, and SSP functionalities, making it a versatile choice for marketers. As a result, users benefit from a more integrated and streamlined approach to their programmatic marketing efforts.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

AUDIENCEX No 
AgencyAnalytics No 
Beachfront No 
Bionic for Agencies No 
Blotout No 
Cross Pixel No 
DV Publisher Suite No 
Humming No 
Improvado No 
Meltano No 
NinjaCat No 

Integrations

AUDIENCEX Yes 
AgencyAnalytics Yes 
Beachfront Yes 
Bionic for Agencies Yes 
Blotout Yes 
Cross Pixel Yes 
DV Publisher Suite Yes 
Humming Yes 
Improvado Yes 
Meltano Yes 
NinjaCat Yes 

Pricing Details

Pricing models:
• CPM - Buy targeted impressions at large volumes
• CPV - Cost per View, buy in your defined CPV price at no risk
• CPI - Cost per Install. Buy with dynamic CPM/CPI using our prediction algorithm towards install, and pay the real bid on the second price auction
• CPLV - Cost per Landing Page View. Pay only for clicks that actually reach the landing page! Avoid click fraud & bounce rate.

No minimum or commitment.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Peak DSP (by Edge 226)

Country

United States

Website

www.peak226.com

Vendor Details

Company Name

Simpli.fi

Founded

2010

Country

United States

Website

simpli.fi/platform/

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management Yes 
Ad Optimization Yes 
Banner Management No 
Conversion Tracking Yes 
Mobile Ad Serving Yes 
Native Ad Serving Yes 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving Yes 
Video Ad Serving Yes 

Artificial Intelligence

Chatbot No 
For Healthcare No 
For Sales Yes 
For eCommerce No 
Image Recognition No 
Machine Learning No 
Multi-Language No 
Natural Language Processing No 
Predictive Analytics Yes 
Process/Workflow Automation Yes 
Rules-Based Automation Yes 
Virtual Personal Assistant (VPA) No 

Big Data

Collaboration No 
Data Blends No 
Data Cleansing No 
Data Mining No 
Data Visualization No 
Data Warehousing No 
High Volume Processing No 
No-Code Sandbox No 
Predictive Analytics Yes 
Templates No 

Demand Planning

Capacity Planning No 
Data Visualization No 
Historical Reporting No 
Inventory Optimization Yes 
Planned vs Actual Tracking No 
Product Introduction Planning No 
Promotions Management No 
Replenishment Management No 
Sales Forecasting No 
Supply Forecasting No 

Mobile Marketing

Channel Attribution No 
Contextual Targeting No 
Coupons No 
Email Marketing No 
Engagement Monitoring No 
In-App Marketing Yes 
Location-Based Marketing No 
Push Notifications No 
Text Messaging No 
Text-to-Win No 

Retargeting

A/B Testing No 
Audience Targeting Yes 
Behavioral Targeting Yes 
Conversion Tracking No 
Geo Targeting Yes 
Mobile Retargeting Yes 
Personalization No 
Recommendation Engine No 
Social Media Retargeting No 

Product Features

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

OTT

API Access Yes 
Content Organization No 
Live Events No 
Monetization Tools Yes 
Multi-Service Integration Yes 
SDK No 
Scheduling No 
Video Hosting/Storage No 
Video Quality Optimization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Retargeting

A/B Testing No 
Audience Targeting No 
Behavioral Targeting No 
Conversion Tracking No 
Geo Targeting No 
Mobile Retargeting No 
Personalization No 
Recommendation Engine No 
Social Media Retargeting No 

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