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Description

Enhance the journeys of B2B buyers by delivering intelligent and cohesive content experiences that not only captivate buyers but also boost marketing efforts and empower sales teams. Traditional marketing strategies often fall short in meeting the expectations of brands and the needs of buyers, a situation exacerbated by the pandemic as it led to an escalation in content consumption and a shift towards more consumer-like behaviors in the workplace. To maximize the value of every costly click, it’s crucial to provide your audience with timely and relevant information. Channel your sales and marketing resources toward the platforms where your audience is most active. Minimize obstacles by crafting real-time content journeys using AI technology and removing unnecessary barriers. Additionally, implement micro-personalized content paths tailored to your audience’s unique consumption patterns, ensuring that each interaction is relevant and engaging. By doing so, brands can foster deeper connections and drive higher engagement throughout the buyer's journey.

Description

The role of content is vital in generating demand. By utilizing Visionayr, we can provide tailored experiences that not only track lead interactions with your content but also foster robust relationships between businesses and potential buyers from their initial contact. When you entrust your content to our experienced team, we will distribute it to your target audience through Visionayr, creating an engaging and interactive platform that enhances their connection with your brand and stimulates ongoing interaction. Delivering content effectively lays the groundwork for establishing a meaningful rapport with prospective buyers. With Visionayr, your content is presented in a uniquely branded space, simplifying the process for potential customers to engage, discover more about your offerings, and progress further along their purchasing journey. This method not only shares your lead generation material but also seamlessly bridges the gaps across different phases of the buyer's journey, enabling readers to nurture their interest independently as they move down the sales funnel. Ultimately, leveraging Visionayr enhances the overall experience for your audience, ensuring that they remain engaged with your brand at each step.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

6sense
Allego
Aprimo
Marketo
Terminus
Vidyard

Integrations

6sense
Allego
Aprimo
Marketo
Terminus
Vidyard

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

PathFactory

Founded

2012

Country

Canada

Website

www.PathFactory.com

Vendor Details

Company Name

Selling Simplified

Founded

2012

Country

United States

Website

sellingsimplified.com/visionayr-content-marketing-platform/

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Product Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Alternatives

Alternatives