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Description
We stand apart from conventional data cooperatives. Utilizing our proprietary algorithms, we merge traditional data sources, such as individual buying patterns, with the innovative and largely unexplored realm of online browsing behavior and purchase intent. This distinctive blend of data enables us to enhance the effectiveness of traditional Coop lists and to pinpoint previously unidentified website visitors for direct mail outreach. In the eyes of a typical data cooperative, two individuals who purchased a pair of shoes last month might appear identical, sharing the same purchasing history and having equal chances of buying another pair. However, at Path2Response, we discern a deeper story; one customer is content with their purchase, while the other is still actively searching online for a second pair of shoes. Although both customers are potentially valuable, we recognize that the second customer is currently in the market, demonstrating an intent to make a follow-up purchase. This nuanced understanding allows us to tailor our outreach more effectively, ensuring that we engage with the right customers at the right time.
Description
Transform your traffic insights into strategic actions by categorizing users based on their browsing habits and behaviors. By grouping similar users, you can effectively identify those who deserve rewards, motivation, or a nudge to return, while also determining which brands, categories, and offers yield the highest conversion rates. Initiate the process by providing a browsing history feature, showcasing products that users have recently viewed or purchased. Additionally, remind them of items left in their cart that they haven't yet bought. Crucially, ensure that this approach encompasses all users, including those who are anonymous or unregistered. Utilizing advanced AI capabilities, you can enhance the shopping experience through personalized recommendations tailored to each shopper’s preferences and intentions. Furthermore, manage multiple recommendation campaigns by experimenting with various algorithms that align with the purchasing journey, tapping into numerous personalization strategies like affinity based on browsing and non-click behaviors. This comprehensive approach not only boosts engagement but also fosters a deeper connection with your customer base.
API Access
Has API
API Access
Has API
Integrations
AWS Marketplace
Amazon Web Services (AWS)
eBay
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
€49 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Path2Response
Founded
2013
Country
United States
Website
path2response.com
Vendor Details
Company Name
Predixit
Founded
2015
Country
Italy
Website
en.predix.it/come-funziona-il-processo
Product Features
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Direct Mail Automation
A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts
Product Features
eCommerce Personalization
A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights