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Description

Parse is a platform designed to enhance brand visibility through AI. As the ways in which individuals discover and assess products evolve with technologies like ChatGPT and Google AI Overviews, it becomes essential for brands to understand their presence in these responses and to take actionable steps when they are not adequately represented. With the capability to monitor over 680,000 brands across various answer engines, Parse provides a unique "Parse Score" for each brand, along with competitor comparisons, citation evaluations, and prioritized tasks for optimization. Their free brand-search tool allows teams to quickly gain insights in less than 30 seconds, while managed plans offer additional features such as daily monitoring, alerts, and integration with Soar's community-marketing service. There’s no need for setup, tag pixels, or overwhelming dashboards; the focus remains on providing a clear answer to the question, "how am I performing in the AI landscape?" Ultimately, Parse empowers brands to enhance their visibility and performance in an increasingly competitive digital environment.

Description

Friction AI serves as a visibility platform for artificial intelligence that monitors the responses of generative AI assistants—such as ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews—when posed with purchase-intent inquiries regarding a brand and its rivals. This platform evaluates brand awareness, visibility, sentiment, and the rates of recommendations on a daily and weekly basis, while also revealing the citations, sources, and mentions of competitors that contribute to each outcome. Businesses leverage friction AI to understand the reasons behind AI assistants favoring competitors in shopping, comparison, and key category queries, thereby enabling them to conduct structured experiments aimed at bridging those gaps. Additionally, the insights provided by friction AI empower brands to refine their strategies and improve their positioning in a competitive market landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

No images available

Integrations

ChatGPT No 
Claude No 
Perplexity No 

Integrations

ChatGPT Yes 
Claude Yes 
Perplexity Yes 

Pricing Details

Free; plans priced on request
Free Trial No 
Free Version Yes 

Pricing Details

$69/month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Parse

Founded

2025

Country

United States

Website

parse.gl/

Vendor Details

Company Name

friction AI

Founded

2025

Country

United Arab Emirates

Website

www.frictionai.co

Product Features

Alternatives