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Description

Empowering media organizations to enhance their strategies, our services are utilized by the largest studios, networks, and OTT platforms to refine their monetization choices through a comprehensive understanding of content. By collaborating with Parrot Analytics, you can learn to leverage demand measurement effectively, enabling you to succeed in the competitive landscape of the global attention economy. Our DEMAND360 platform collects and analyzes consumption and engagement metrics from billions of television enthusiasts worldwide each day, yielding unparalleled insights into audience demand across various platforms. With DEMAND360, we capture demand indicators from every nation, ensuring that even local productions gain visibility on a global scale. We assess the total market demand across multiple viewing formats, including SVOD, AVOD, linear, and cable. Our innovative approach has established a unified global measurement standard that synthesizes signals from consumer research, peer-to-peer streaming and downloads, and social media engagement, thus transforming the way companies interpret audience behavior. This comprehensive framework not only enhances strategic planning but also fosters a deeper connection between media entities and their audiences.

Description

Enhance visibility, efficiency, and profitability by centralizing and scaling core content distribution processes through our innovative Content Value Management™ (CVM) platform. Each phase of the content distribution journey is streamlined, improved, and informed for better outcomes. Effortlessly oversee the distribution of avails to a vast network of global customers. Identify more deals, leverage additional opportunities, and fine-tune licensing agreements to maximize returns. Simplify the processes of revenue recognition, reconciliation, cost amortization, invoicing, and payments for greater accuracy. Gain a comprehensive understanding of both OTT and linear performance metrics, including AVOD, TVOD, FAST, SVOD, PVOD, and EST. Collect and authenticate global content performance data to enhance sales strategies and financial reporting. Utilize unique first-party consumer insights and streaming data in collaboration with BB to make informed decisions. Enhance content value through predictive analytics that identify the ideal titles for specific platforms and regions. Additionally, harness crowdsourced metadata to improve content discoverability and relevance for audiences. This holistic approach not only boosts content engagement but also drives overall business growth.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Parrot Analytics

Founded

2013

Country

United States

Website

www.parrotanalytics.com

Vendor Details

Company Name

Whip Media

Country

United States

Website

www.whipmedia.com/content-sellers/

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Media Monitoring

Alerts / Notifications No 
Broadcast Media Monitoring No 
Content Translation No 
Dashboards / Reporting No 
Export Results No 
Online News Monitoring No 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring No 

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