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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Empowering media organizations to enhance their strategies, our services are utilized by the largest studios, networks, and OTT platforms to refine their monetization choices through a comprehensive understanding of content. By collaborating with Parrot Analytics, you can learn to leverage demand measurement effectively, enabling you to succeed in the competitive landscape of the global attention economy. Our DEMAND360 platform collects and analyzes consumption and engagement metrics from billions of television enthusiasts worldwide each day, yielding unparalleled insights into audience demand across various platforms. With DEMAND360, we capture demand indicators from every nation, ensuring that even local productions gain visibility on a global scale. We assess the total market demand across multiple viewing formats, including SVOD, AVOD, linear, and cable. Our innovative approach has established a unified global measurement standard that synthesizes signals from consumer research, peer-to-peer streaming and downloads, and social media engagement, thus transforming the way companies interpret audience behavior. This comprehensive framework not only enhances strategic planning but also fosters a deeper connection between media entities and their audiences.

Description

This marketing SaaS platform, driven by data, aims to foster growth for enterprises across Africa. It features profiles that are meticulously categorized based on numerous data parameters, including demographics, geographical location, purchasing behavior, technology usage, and personal interests such as sports and fashion, ensuring enhanced performance for marketing campaigns. Companies have the flexibility to develop custom audience segments using specified criteria such as age, gender, and interests, drawn from a vast pool of millions of profiles to align with their unique business needs or campaign goals. By enabling direct targeting of consumers on mobile devices, regardless of their device type or internet access (whether online or offline), the platform significantly boosts the likelihood of conversion. Moreover, businesses can deepen their understanding of their clientele through data enrichment from diverse sources available on the platform, which aids in pinpointing ideal customers and refining marketing strategies to attract similar audiences more effectively. This comprehensive approach not only empowers businesses to execute tailored marketing efforts but also positions them to stay ahead in a competitive landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

WhatsApp No 

Integrations

WhatsApp Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$40 per month
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Parrot Analytics

Founded

2013

Country

United States

Website

www.parrotanalytics.com

Vendor Details

Company Name

Terragon

Founded

2009

Country

Nigeria

Website

terragongroup.com/terragonprime/

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Media Monitoring

Alerts / Notifications No 
Broadcast Media Monitoring No 
Content Translation No 
Dashboards / Reporting No 
Export Results No 
Online News Monitoring No 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring No 

Product Features

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