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Description
Parllay operates as a personalized marketing platform designed to enhance the experience for your WeChat followers. By utilizing Parllay, businesses can seamlessly identify potential sales opportunities within their follower base, effectively nurture customers at various stages of their lifecycle, expedite conversion processes, and boost the transition rate from followers to buyers. The Parllay-WeChat CRM provides businesses with the tools to oversee WeChat Official Accounts, recognize customers from their follower lists, elevate purchase conversion rates through tailored engagement strategies, and fine-tune marketing decisions via comprehensive data analysis. Furthermore, by integrating with HubSpot CRM, Parllay offers a streamlined approach to managing the journey from "follower" to "lead" to "customer." The collaboration between Parllay and HubSpot facilitates omni-channel marketing automation, empowering potential customers to discover their buying paths more proactively, which in turn leads to increased transaction completion. By leveraging Parllay's WeChat marketing automation alongside HubSpot's workflow capabilities, businesses can effectively harness the behavioral data of each prospective customer, ultimately driving more meaningful interactions and sales outcomes. This comprehensive approach ensures that every customer touchpoint is optimized for success.
Description
Chat-based marketing is revolutionizing the way brands connect with their audience through platforms like Facebook Messenger, WeChat, and WhatsApp. These chat applications serve as a powerful trio, combining message delivery, customer service, and online-to-offline (O2O) functionalities. With an impressive 80% of messages opened by users, chat apps offer a significantly higher engagement rate compared to traditional email marketing, allowing brands to foster direct interactions that can be leveraged to boost sales and refine the customer experience. WeMine has developed the WeMine Analytics and Management Platform (WAMP), which is designed specifically for these instant messaging platforms. Through WAMP, businesses can integrate with chat apps to facilitate online customer relationship management (SCRM), streamline data collection and analysis, and implement marketing automation strategies. This ultimately helps brands enhance their image and build stronger connections with their customers over time. By utilizing chat-based marketing tools, companies can not only improve their outreach but also adapt to the evolving preferences of their audience.
API Access
Has API
API Access
Has API
Integrations
WeChat
Facebook Messenger
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Integrations
WeChat
Facebook Messenger
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Parllay China
Founded
2013
Country
China
Website
www.parllay.cn/en/
Vendor Details
Company Name
WeMine
Country
China
Website
wemine.net
Product Features
CRM
Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management
Influencer Marketing
CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Social CRM
Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management
Product Features
CRM
Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management
Mobile Marketing
Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win
Social CRM
Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management
