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Average Ratings 6 Ratings

Total
ease
features
design
support

Description

PFL Direct Mail is a cutting-edge solution that merges personalized direct mail with digital marketing techniques, aiming to boost customer interaction and increase conversion rates. This platform leverages data-driven insights alongside premium physical mail, providing businesses with the ability to create unique, tactile experiences that capture attention in an increasingly digital landscape. Furthermore, it integrates effortlessly with CRM and marketing automation systems, allowing companies to initiate timely and relevant direct mail campaigns triggered by customer actions or significant sales milestones. By utilizing PFL Direct Mail, businesses can foster stronger connections with both prospects and customers, enhance response rates, and elevate overall return on investment through the effective combination of physical and digital marketing strategies. Ultimately, this innovative approach enables brands to stand out and create lasting impressions in the marketplace.

Description

Your designers want to be free to create and spend their time on new projects. They need a simpler way to adapt existing marketing materials to different users. We have helped many big brands like Steelcase, Sherwin Williams and La-Z-Boy to ease the burden of customizing their design teams by creating brand portals that are customized for them. We take your art files and turn them into online templates. Your network can then access their self-service to create their own materials. You can still approve final versions before they are downloaded or printed. Our brand portals can also be connected to Suttle-Straus' commercial print and mail workflows. End users can order marketing collateral, request signage, and trigger direct mail campaigns to their local communities all using approved corporate templates.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
Microsoft Azure Yes 
Oracle Marketing Yes 
Salesforce Yes 

Integrations

Adobe Marketo Engage No 
Microsoft Azure No 
Oracle Marketing No 
Salesforce No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

One-time implementation fee. Yearly subscription pricing based on number of users/locations.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

PFL

Founded

1996

Country

United States

Website

www.pfl.com

Vendor Details

Company Name

Suttle-Straus

Founded

1910

Country

United States

Website

www.suttle-straus.com

Product Features

Direct Mail Automation

A/B Testing No 
Analytics/Reporting No 
Campaign Management No 
Data Import/Export No 
Delivery Tracking No 
Design Management No 
Event Triggered Mailings No 
List Scrubbing No 
Mailing List Purchasing No 
Mailing Services Integration No 
Pre-made Templates No 
Printing Services Integration No 
Response Alerts No 

Product Features

Brand Management

Approval Process Control Yes 
Artwork Management Yes 
Asset Management Yes 
Change Management Yes 
Fulfillment Distribution Yes 
Project Management No 

Channel Marketing

Campaign Management Yes 
Channel Analytics No 
Content Management & Sharing Yes 
Incentive Management No 
Inventory Control No 
Lead Management No 
Multiple Channel Configurations Yes 
Order Management No 
Partner Management No 
Pipeline Management No 
Social Promotion No 

Digital Asset Management

Asset Categorization No 
Asset Library Yes 
Asset Sharing Yes 
Brand Control Yes 
Customizable Branding Yes 
File Conversion Yes 
Metadata Management No 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document No 
Search/Filter No 
Version Control Yes 
Watermarking No 
Workflow Management Yes 

Direct Mail Automation

A/B Testing Yes 
Analytics/Reporting Yes 
Campaign Management Yes 
Data Import/Export Yes 
Delivery Tracking Yes 
Design Management Yes 
Event Triggered Mailings No 
List Scrubbing Yes 
Mailing List Purchasing Yes 
Mailing Services Integration Yes 
Pre-made Templates Yes 
Printing Services Integration Yes 
Response Alerts No 

MRM

Activity Planning No 
Analytics / ROI Tracking Yes 
Approval Workflow Yes 
Brand Management Yes 
Budgeting & Forecasting No 
Content Management Yes 
Digital Asset Management Yes 
Expense Management No 
Marketing Calendar No 
Strategic Planning No 

Web to Print

Approval Workflow Yes 
Customizable Templates Yes 
Multi-Store Yes 
Order Management Yes 
Product Configurator Yes 
Quotes / Estimates Yes 
SEO Management No 
Templates Yes 
Website Management No 

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