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Description

OwlyGPT serves as Hootsuite's AI-driven assistant tailored for social media experts, focusing on the creation of content, performance analysis, and insights derived from current social interactions instead of relying on stale data. Seamlessly integrated into the Hootsuite interface and enhanced by Talkwalker’s sophisticated social listening capabilities, OwlyGPT tracks emerging trends, assesses audience sentiment, and monitors competitor movements in real-time. It is capable of producing on-brand captions, visuals, post suggestions, hashtags, usernames, video scripts, and more, ensuring that all generated content aligns perfectly with your brand’s voice and style requirements. Users have the flexibility to create content from scratch, modify existing posts, or develop ideas based on uploaded images, with OwlyGPT also supplying suitable image resources to complement the captions. Furthermore, it provides strategic advice that encompasses engagement, crisis management, and audience targeting, offering tailored suggestions fine-tuned for each social media platform. Overall, this innovative tool empowers social media professionals to enhance their content strategy and engagement efforts effectively.

Description

Lumen by Talkwalker is a social listening and consumer intelligence platform that helps organizations monitor brand conversations, media coverage, competitors, and emerging market trends. The platform was formerly known as Talkwalker and continues to offer the same industry-leading data, reports, workflows, and integrations under the Lumen by Talkwalker name. Its core capabilities include social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, and marketplace solutions. Teams can use the platform to measure brand performance, understand consumer sentiment, detect misinformation, monitor reputation, and create stronger PR and content strategies. Lumen by Talkwalker also helps companies benchmark against competitors and industry standards so they can improve social strategy and market positioning. Consumer insights teams can use the platform to identify unmet needs, surface emerging trends, and inform product innovation. PR and communications teams can use it to protect brand reputation, manage crises, and connect with influential media partners. The platform serves industries such as consumer goods, sports, media, financial services, pharma, healthcare, technology, and agencies. By combining social listening, media monitoring, benchmarking, customer feedback analytics, AI-channel visibility, and consumer intelligence, Lumen by Talkwalker helps brands stay prepared for anything.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Hootsuite Yes 
Audiense No 
Axis LMS No 
Cerby No 
Conductor No 
Data Virtuality No 
Desktop.com No 
Facebook No 
Google Analytics No 
Gradient Works No 
Lumen by Talkwalker Yes 
Netino No 
OwlyGPT No 
RingCentral RingCX No 
Tableau No 
Upfluence No 
X (Twitter) No 

Integrations

Hootsuite Yes 
Audiense Yes 
Axis LMS Yes 
Cerby Yes 
Conductor Yes 
Data Virtuality Yes 
Desktop.com Yes 
Facebook Yes 
Google Analytics Yes 
Gradient Works Yes 
Lumen by Talkwalker No 
Netino Yes 
OwlyGPT Yes 
RingCentral RingCX Yes 
Tableau Yes 
Upfluence Yes 
X (Twitter) Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

$9,600 per year
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Hootsuite

Founded

2008

Country

Canada

Website

www.hootsuite.com/ps/owlygpt

Vendor Details

Company Name

Talkwalker

Founded

2009

Country

Luxembourg

Website

www.talkwalker.com

Product Features

Competitive Intelligence

Alerts/Notifications No 
Benchmarking No 
Competing Product Analysis No 
Keyword Tracking No 
Social Media Monitoring No 
Trend Analysis No 
Website Monitoring No 

Pricing Optimization

Channel Analysis No 
Competing Product Analysis No 
Forecasting No 
Market Analysis No 
Multi-Store Management No 
Price List Management No 
Price Optimization Automation No 
Pricing Analytics No 
Profitability Analysis No 
Scenario Planning No 

Reputation Management

Campaign Management Yes 
Gamification No 
Response Management No 
Review Generation No 
Review Monitoring No 
Sentiment Analysis Yes 
Social Media Metrics Yes 
Social Media Monitoring Yes 
White Label No 

Review Management

Campaign Management No 
Dashboard No 
Negative Feedback Management No 
Response Management No 
Review Monitoring No 
Review Notification No 
Review Request No 
Sentiment Analysis No 
Social Sharing No 
White Label No 

Social Media Analytics Tools

Campaign Analytics Yes 
Competitor Monitoring Yes 
Customizable Reports No 
Engagement Tracking Yes 
Influencer Tracking Yes 
Multi-Channel Data Collection No 

Social Media Marketing

Analytics Yes 
Automated Publishing No 
Contact Management No 
Content Management No 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering No 
Multi-Account Management No 
Post Scheduling No 

Alternatives

Alternatives