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Description
Promote your brand through Outbrain's premier publisher network and reach a precisely targeted audience that is highly engaged. While we pinpoint your ideal consumers, you can focus on achieving impactful business outcomes. Outbrain facilitates connections for brands and agencies with a vast segment of the global consumer base that interacts with content across the open web. Enhance your visibility, educate potential customers, and sway them while they are in exploration mode. Drive conversions at the lower end of the funnel such as purchases, app installations, and video views, among other actions. With our platform, you can ensure your content gains visibility, expands your audience, and boosts your online revenue. We serve as a vital element in the technology infrastructure of media companies, enabling them to effectively compete against large platforms for audience growth, interaction, and loyalty. Our years of expertise and commitment to innovation have positioned Outbrain as a leader in recommendation technology, continually enhancing how content of all types and formats is discovered across various devices. Join us to leverage these advancements and optimize your content's reach in an ever-evolving digital landscape.
Description
Navigating the complexities of native advertising can be daunting without adequate technology and expertise, but Zemanta streamlines the process significantly. Offering direct access to over 35 networks and exchanges tailored for native advertising, such as Outbrain, Sharethrough, and Triplelift, Zemanta effectively drives traffic and enhances audience engagement. Its key features include:
- Complete Transparency – Insight into network media spend, data expenses, and CPCs
- A single insertion order (IO) that allows budget management across 25+ networks and exchanges
- Integrations with web analytics for tracking post-click performance
- Real-time reporting and optimization capabilities
- Extensive scale, reaching over 250 million unique users in the US
- Targeting audiences using both first and third-party data
Additionally, users can upload and oversee thousands of ads from a unified library. Zemanta's platform automatically adjusts your creative assets to fit various native ad formats, enhancing visibility across multiple channels. With the convenience of a single insertion order, you can efficiently manage budgets across more than 35 sources in real time, making your advertising efforts more effective. This ensures that marketers can focus on strategic growth while leveraging Zemanta’s robust technology to simplify their campaigns.
API Access
Has API
No
API Access
Has API
Yes
Integrations
MINT
Yes
Supermetrics
Yes
AT Internet
Yes
Black Crow AI
Yes
Bright Analytics
Yes
MSIGHTS
Yes
Mozart Data
Yes
Payouts.com
Yes
Plat
Yes
Refold
Yes
Integrations
MINT
Yes
Supermetrics
Yes
AT Internet
No
Black Crow AI
No
Bright Analytics
No
MSIGHTS
No
Mozart Data
No
Payouts.com
No
Plat
No
Refold
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Outbrain
Founded
2006
Country
United States
Website
www.outbrain.com
Vendor Details
Company Name
Outbrain
Founded
2006
Country
United States
Website
www.zemanta.com
Product Features
Brand Management
Approval Process Control
No
Artwork Management
No
Asset Management
No
Change Management
No
Fulfillment Distribution
No
Project Management
No
Content Marketing
Audience Targeting
Yes
Brand Management
No
Campaign Management
Yes
Categorization / Grouping
Yes
Conversion Tracking
Yes
Distribution Management
Yes
Editorial Calendar
No
Multi-Channel Publishing
No
Publish Scheduling
No
SEO Management
No
Social Media Management
No
Video Management
No
Marketing Planning
Budgeting & Forecasting
No
Collaboration
No
Flowchart
No
Goal Setting / Tracking
No
Marketing Calendar
No
Media Planning
No
Predictive Analytics
No
Presentation Tools
No
Project Tracking
No
Spend Management
No
PPC
A/B Testing
No
Account Alerts
No
Analytics / ROI Tracking
No
Bid Management
No
Budget Management
No
Campaign Management
No
Conversion Tracking
No
Google / Bing Ads
No
Keyword Research Tools
No
Keyword Tracking
No
Landing Pages / Web Forms
No
URL Builder
No
Product Features
App Monetization
Banner Ads
No
Data Monetization
No
Dynamic Product Ads
No
Native Ads
No
Playable Ads
No
Rich Media Ads
No
Sponsorships
No
Subscriptions
No
Video Ads
No
