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Description

Otterfish simplifies the process of creating and managing Facebook and Instagram Ads, catering specifically to small and medium-sized enterprises that may lack the resources or expertise in digital marketing. With Otterfish, anyone on your team can effortlessly launch high-performing ads, thanks to its user-friendly interface. The platform includes a variety of tools such as ad creation, publishing, audience testing, and performance analytics, making it a comprehensive solution for your advertising needs. It also offers a free plan, encouraging you to give it a try today. Additionally, Otterfish serves as a centralized hub for all your content and associated data. The innovative Creative Brain™ feature ensures that every image, ad, and product is meticulously tagged, enabling you to quickly access the best-performing visuals for specific products. You no longer need to rely on guesswork to identify your target audience or what creative elements resonate with them. By utilizing Audience tests, you can select an image, and Otterfish will automatically present it to real audience segments with corresponding captions, allowing for rapid comparison across different audience groups and optimizing your advertising strategy effectively. Now, marketing your business has never been easier or more efficient!

Description

XMP by Mobvista is the ultimate solution for app marketers looking to simplify their multi-channel advertising efforts. With cross-channel media buying, multi-dimensional data analysis, and bulk creative management capabilities, XMP makes it easy to manage campaigns across global media platforms and SDK ad networks. XMP provides detailed reporting and analytics, allowing marketers to track performance across all channels within the platform.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Facebook Ads Yes 
Meta Ads Yes 
AppLovin No 
Facebook No 
Google Ads No 
Instagram Yes 
Instagram Ads Yes 
Liftoff No 
Mintegral No 
TikTok No 
TikTok Ads No 
Unity No 
ironSource No 
pdfChip No 

Integrations

Facebook Ads Yes 
Meta Ads Yes 
AppLovin Yes 
Facebook Yes 
Google Ads Yes 
Instagram No 
Instagram Ads No 
Liftoff Yes 
Mintegral Yes 
TikTok Yes 
TikTok Ads Yes 
Unity Yes 
ironSource Yes 
pdfChip Yes 

Pricing Details

$19.99 per user per month
Free Trial No 
Free Version Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Otterfish

Founded

2020

Country

New Zealand

Website

otterfish.com

Vendor Details

Company Name

Mobvista

Founded

2013

Country

Singapore

Website

xmp.mobvista.com

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Creative Management

Billing & Invoicing No 
Client Management No 
Collaboration No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

eCommerce

CRM No 
Catalog Management No 
Channel Management No 
Customer Accounts No 
Data Security No 
Email Marketing No 
Inventory Management No 
Kitting No 
Loyalty Program No 
Mobile Access No 
Multi-Store Management No 
Order Management No 
Product Configurator No 
Promotions Management No 
Returns Management No 
Reviews Management No 
SEO Management No 
Shopping Cart No 
Templates No 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

Social Media Marketing

Analytics No 
Automated Publishing No 
Contact Management No 
Content Management Yes 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering No 
Multi-Account Management No 
Post Scheduling No 

Product Features

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Creative Management

Billing & Invoicing No 
Client Management No 
Collaboration Yes 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Social Media Advertising

Ad Buying No 
Ad Creation Yes 
Bulk Advertising Yes 
Campaign Management Yes 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management Yes 
Reporting / Analytics Yes 
Retargeting No 
Roles / Permissions No 

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