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Average Ratings 161 Ratings

Description

Otterfish simplifies the process of creating and managing Facebook and Instagram Ads, catering specifically to small and medium-sized enterprises that may lack the resources or expertise in digital marketing. With Otterfish, anyone on your team can effortlessly launch high-performing ads, thanks to its user-friendly interface. The platform includes a variety of tools such as ad creation, publishing, audience testing, and performance analytics, making it a comprehensive solution for your advertising needs. It also offers a free plan, encouraging you to give it a try today. Additionally, Otterfish serves as a centralized hub for all your content and associated data. The innovative Creative Brain™ feature ensures that every image, ad, and product is meticulously tagged, enabling you to quickly access the best-performing visuals for specific products. You no longer need to rely on guesswork to identify your target audience or what creative elements resonate with them. By utilizing Audience tests, you can select an image, and Otterfish will automatically present it to real audience segments with corresponding captions, allowing for rapid comparison across different audience groups and optimizing your advertising strategy effectively. Now, marketing your business has never been easier or more efficient!

Description

Papirfly delivers enterprise-ready software that transforms how global brands manage and create marketing content. Through advanced Digital Asset Management (DAM) and templated content creation capabilities, Papirfly enables teams to organize, control, and activate assets securely—across every format and region. Powering over 1 million users in 1,500+ leading organizations, including Mercedes-Benz, Mondelez, and Goldman Sachs, Papirfly helps brands scale creativity without losing control. Built on a modular SaaS framework, it connects asset storage, brand governance, and content production in one intuitive ecosystem. As part of the Papirfly Group—with Keepeek, Brandpad, and Adgistics—Papirfly continues to innovate for marketing teams that demand efficiency, consistency, and global brand excellence.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Adobe Creative Cloud No 
Akeneo PIM No 
CI HUB No 
Facebook Ads Yes 
Getty Images No 
Google Drive No 
Google Workspace No 
Inriver PIM No 
Instagram Yes 
Instagram Ads Yes 
Jira No 
Keepeek No 
Mailchimp No 
Meta Ads Yes 
Microsoft 365 No 
Optimizely One No 
Salesforce No 
Shopify No 
WordPress No 
monday AI work platform No 

Integrations

Adobe Creative Cloud Yes 
Akeneo PIM Yes 
CI HUB Yes 
Facebook Ads No 
Getty Images Yes 
Google Drive Yes 
Google Workspace Yes 
Inriver PIM Yes 
Instagram No 
Instagram Ads No 
Jira Yes 
Keepeek Yes 
Mailchimp Yes 
Meta Ads No 
Microsoft 365 Yes 
Optimizely One Yes 
Salesforce Yes 
Shopify Yes 
WordPress Yes 
monday AI work platform Yes 

Pricing Details

$19.99 per user per month
Free Trial No 
Free Version Yes 

Pricing Details

We help you to tailor a solution to match your current and future business needs. Start where you’ll see the biggest impact, whether that is:

Digital Asset Management (DAM) to control every asset
Templated Content Creation for next‑level scaling and localization
Building a fully bespoke content command centre
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Otterfish

Founded

2020

Country

New Zealand

Website

otterfish.com

Vendor Details

Company Name

Papirfly

Founded

2000

Country

Norway

Website

www.papirfly.com

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Creative Management

Billing & Invoicing No 
Client Management No 
Collaboration No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

eCommerce

CRM No 
Catalog Management No 
Channel Management No 
Customer Accounts No 
Data Security No 
Email Marketing No 
Inventory Management No 
Kitting No 
Loyalty Program No 
Mobile Access No 
Multi-Store Management No 
Order Management No 
Product Configurator No 
Promotions Management No 
Returns Management No 
Reviews Management No 
SEO Management No 
Shopping Cart No 
Templates No 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

Social Media Marketing

Analytics No 
Automated Publishing No 
Contact Management No 
Content Management Yes 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering No 
Multi-Account Management No 
Post Scheduling No 

Product Features

Brand Management

Approval Process Control Yes 
Artwork Management Yes 
Asset Management Yes 
Change Management No 
Fulfillment Distribution No 
Project Management No 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing Yes 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Content Creation

Advertising Content Creation Yes 
Case Study Creation No 
Collaboration Tools Yes 
Content Calendar Yes 
Content Creator Marketplace No 
Content Curation Yes 
Content Planning Yes 
Content Topic Research No 
Create Reports No 
Marketing Content Creation Yes 
Quiz Creation No 
Sales Content Creation Yes 
Template Creation Yes 
User-Generated Content Yes 
Video Content Creation Yes 
Visual Content Creation Yes 
Written Content Creation No 

Creative Management

Billing & Invoicing No 
Client Management No 
Collaboration No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing Yes 
Brand Control Yes 
Customizable Branding Yes 
File Conversion Yes 
Metadata Management Yes 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document No 
Search/Filter Yes 
Version Control Yes 
Watermarking Yes 
Workflow Management Yes 

Alternatives

Alternatives

Pencil Reviews

Pencil

Pencil Technologies