Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Orita is an AI-driven segmentation solution built to help ecommerce brands send smarter, more profitable campaigns. It creates bespoke machine learning models tailored to each brand’s customer data. These models uncover precise audience segments that drive higher engagement and incremental revenue. Orita helps marketers fix declining click rates and extend customer lifetime value. The platform is especially effective at rescuing revenue from previously suppressed email profiles. Orita works across email, SMS, and direct mail to improve ROI at every touchpoint. Setup is simple, requiring no engineering resources or complex configuration. It integrates seamlessly with Klaviyo and ecommerce platforms like Shopify. Brands often see fast performance improvements within the first month. Orita makes advanced AI segmentation accessible without adding operational complexity.
Description
TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
DoubleVerify
No
Experian Connect
No
Infillion XGraph
No
Klaviyo
Yes
LiveRamp
No
Oracle BlueKai
No
Semasio
No
TransUnion Digital Business Profile
No
TransUnion TruVision
No
Integrations
DoubleVerify
Yes
Experian Connect
Yes
Infillion XGraph
Yes
Klaviyo
No
LiveRamp
Yes
Oracle BlueKai
Yes
Semasio
Yes
TransUnion Digital Business Profile
Yes
TransUnion TruVision
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Orita.ai
Founded
2021
Country
United States
Website
www.orita.ai/
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/truetargeting/
Product Features
Email Marketing
A/B Testing
No
Artificial Intelligence
No
Auto-Responders
No
CAN SPAM Compliance
No
Customer Surveys
No
Drip Campaigns
No
Dynamic Content
No
Event Triggered Email
No
Image Library
No
Landing Pages/Web Forms
No
Mailing List Management
No
Mobile Optimized Emails
No
Reporting/Analytics
No
Subscriber Management
No
Template Management
No
WYSIWYG Email Editor
No