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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

Orita is an AI-driven segmentation solution built to help ecommerce brands send smarter, more profitable campaigns. It creates bespoke machine learning models tailored to each brand’s customer data. These models uncover precise audience segments that drive higher engagement and incremental revenue. Orita helps marketers fix declining click rates and extend customer lifetime value. The platform is especially effective at rescuing revenue from previously suppressed email profiles. Orita works across email, SMS, and direct mail to improve ROI at every touchpoint. Setup is simple, requiring no engineering resources or complex configuration. It integrates seamlessly with Klaviyo and ecommerce platforms like Shopify. Brands often see fast performance improvements within the first month. Orita makes advanced AI segmentation accessible without adding operational complexity.

Description

TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

DoubleVerify No 
Experian Connect No 
Infillion XGraph No 
Klaviyo Yes 
LiveRamp No 
Oracle BlueKai No 
Semasio No 
TransUnion Digital Business Profile No 
TransUnion TruVision No 

Integrations

DoubleVerify Yes 
Experian Connect Yes 
Infillion XGraph Yes 
Klaviyo No 
LiveRamp Yes 
Oracle BlueKai Yes 
Semasio Yes 
TransUnion Digital Business Profile Yes 
TransUnion TruVision Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Orita.ai

Founded

2021

Country

United States

Website

www.orita.ai/

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/data/truetargeting/

Product Features

Email Marketing

A/B Testing No 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance No 
Customer Surveys No 
Drip Campaigns No 
Dynamic Content No 
Event Triggered Email No 
Image Library No 
Landing Pages/Web Forms No 
Mailing List Management No 
Mobile Optimized Emails No 
Reporting/Analytics No 
Subscriber Management No 
Template Management No 
WYSIWYG Email Editor No 

Product Features

Alternatives

Alternatives