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Description

Partnering with The Home Depot allows you to connect with our extensive network of 198 million unique customers, both online and across our 2,322 retail locations. Our website garners an impressive 3.6 billion visits annually, providing a significant platform for your brand. Through Orange Apron Media, advertisers can engage with our customer base effectively. With our self-service features, you can access The Home Depot's advertising platforms around the clock. Additionally, you can utilize real-time, brand-specific analytics to swiftly enhance your campaign strategies. Our dedicated support team is always ready to assist with any inquiries. In FY21, The Home Depot experienced 1.76 billion customer transactions, contributing to a remarkable $6 billion increase in sales. On average, our advertising partners enjoy returns exceeding double their investment in ads. Advertise through various channels owned by The Home Depot, including in-grid placements, carousel ads for sponsored products, prominent top-of-page banners, and tailored email campaigns. This partnership allows for reaching targeted audiences and offers numerous customization opportunities to optimize your advertising efforts. Furthermore, leveraging our established reputation can amplify your brand's visibility and success.

Description

TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Neustar Localeze
Oracle BlueKai
Precoro
Semasio
Synctify
TransUnion TruVision

Integrations

DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Neustar Localeze
Oracle BlueKai
Precoro
Semasio
Synctify
TransUnion TruVision

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

The Home Depot

Founded

2000

Country

United States

Website

www.homedepot.com/c/Retail_Media_Advertising_Solutions

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/data/truetargeting/

Product Features

Product Features

Alternatives

Alternatives

IDVx Reviews

IDVx

Infillion