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Description

Enhancing customer satisfaction and increasing return on investment are key objectives, and Oracle Maxymiser empowers both B2B and B2C marketers to craft optimized customer journeys on websites and mobile applications through techniques like testing, personalization, recommendations, and data insights. Identify effective strategies and high-converting elements effortlessly. The platform features a user-friendly visual editor that allows both non-technical and technical team members to collaborate seamlessly by toggling between visual editing and coding, making it straightforward to conduct A/B tests or intricate multipage funnel tests. By integrating audience data from various marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can gain a comprehensive understanding of the customer experience. Initiate A/B and multivariate testing while segmenting traffic to evaluate an array of variants as customers navigate through the sales funnel. Additionally, Oracle Infinity-powered Heatmaps unveil new testing possibilities and offer deeper insights into the digital customer experience, enriching the overall strategy for marketers looking to optimize performance. With these tools, businesses can ensure they stay ahead of the competition.

Description

Enhance each customer's journey by leveraging AI and instantaneous data to maximize conversions while minimizing expenses. Consider every client as a unique individual and boost the return on investment for your marketing initiatives through our advanced personalization technology. Utilize machine learning and AI to forge tailored experiences, customizing everything from website interfaces to mobile app interactions, product suggestions, and more. Personalize every aspect of the customer journey to achieve specific key performance indicators, whether that involves attracting new clients or fostering customer loyalty, by combining real-time user actions with historical insights. Elevate webpage personalization through machine learning, enhancing calls to action such as banners or pop-ups. Furthermore, you can target and experiment at the pace of your customers' browsing habits, with personalization choices executed in mere milliseconds. Harness AI to analyze current intent data alongside previous business interactions to uncover customer preferences, interests, and affinities, ensuring that each engagement resonates with the individual. This strategic approach not only enhances customer satisfaction but also drives meaningful interactions that can significantly impact overall business performance.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Analytics Yes 
Adobe Analytics Yes 
Adobe Marketo Engage No 
Adobe Real-Time CDP No 
Decibel Yes 
Demandbase Yes 
Desktop.com No 
Flows Yes 
Hightouch No 
HubSpot Marketing Hub No 
IBM Cognos Analytics Yes 
Ketch No 
NetSuite No 
Oracle Marketing Yes 
Salesforce Agentforce No 
Salesforce Agentforce Marketing No 
Salesforce Marketing Cloud Account Engagement No 
Skypoint AI Platform Yes 
WordPress No 

Integrations

Google Analytics Yes 
Adobe Analytics No 
Adobe Marketo Engage Yes 
Adobe Real-Time CDP Yes 
Decibel No 
Demandbase No 
Desktop.com Yes 
Flows No 
Hightouch Yes 
HubSpot Marketing Hub Yes 
IBM Cognos Analytics No 
Ketch Yes 
NetSuite Yes 
Oracle Marketing No 
Salesforce Agentforce Yes 
Salesforce Agentforce Marketing Yes 
Salesforce Marketing Cloud Account Engagement Yes 
Skypoint AI Platform No 
WordPress Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/marketingcloud/products/testing-and-optimization/

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/products/marketing-personalization/

Product Features

AB Testing

Audience Targeting No 
Campaign Segmentation No 
Funnel Analysis No 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing No 
Split Testing No 
Statistical Relevance Analysis No 
Surveys No 
Test Scheduling No 
Visual Editor No 

Customer Experience

Action Management No 
Analytics No 
Customer Segmentation No 
Dashboard No 
Feedback Management No 
Knowledge Management No 
Multi-Channel Collection No 
Sentiment Analysis No 
Survey Management No 
Text Analysis No 
Trend Analysis No 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Heatmap

Behavioral Mapping No 
Dashboard No 
Dynamic Maps No 
Element Analytics No 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

AB Testing

Audience Targeting Yes 
Campaign Segmentation Yes 
Funnel Analysis No 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing Yes 
Split Testing Yes 
Statistical Relevance Analysis No 
Surveys No 
Test Scheduling No 
Visual Editor Yes 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

eCommerce Personalization

A/B Testing No 
Abandoned Cart Email No 
Dynamic Pricing No 
Offers & Discounts Notifications No 
Personalized Site Navigation No 
Product Recommendations No 
Reporting / Analytics No 
Social Insights No 

Personalization

A/B Testing Yes 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation Yes 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management Yes 
Recommendation Engine Yes 
Website Personalization No 

Alternatives