Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.
Description
Top brands and marketers around the globe leverage the Trapica AI platform for campaign automation, optimization, and audience discovery, significantly reducing campaign management time while boosting return on ad spend (ROAS) and streamlining social, search, and programmatic marketing efforts. This advanced AI marketing suite seamlessly integrates into existing paid search and social strategies. Unlike typical tools that only automate specific elements within a single channel, Trapica acts like a supercharged exoskeleton for marketing teams, employing 14 algorithms and a singular AI brain to oversee every facet of digital marketing, from automating campaigns and optimizing targeting to providing comprehensive audience insights and safeguarding ad accounts. By fostering a collaborative environment, Trapica empowers marketing teams to combine human expertise with machine efficiency, leading to superior results that neither could achieve alone. Ultimately, this partnership between humans and technology enhances creativity and effectiveness in marketing strategies.
API Access
Has API
No
API Access
Has API
No
Integrations
Amazon
No
Contentsquare
Yes
Facebook
No
Facebook Ads
No
Google Ads
No
Instagram
No
Oracle Audience Segmentation
Yes
Oracle Marketing
Yes
Oracle Partner Relationship Management
Yes
Oracle Unity Customer Data Platform
Yes
Integrations
Amazon
Yes
Contentsquare
No
Facebook
Yes
Facebook Ads
Yes
Google Ads
Yes
Instagram
Yes
Oracle Audience Segmentation
No
Oracle Marketing
No
Oracle Partner Relationship Management
No
Oracle Unity Customer Data Platform
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/marketing/data-management-platform/
Vendor Details
Company Name
Trapica
Founded
2016
Country
United States
Website
www.trapica.com
Product Features
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No
Product Features
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Search Engine Marketing (SEM)
A/B Testing
No
Account Alerts
No
Analytics / ROI Tracking
No
Bid Management
No
Budget Management
No
Campaign Management
No
Conversion Tracking
No
Google / Bing Ads
No
Keyword Research Tools
No
Keyword Tracking
No
Landing Pages / Web Forms
No
URL Builder
No
Social Media Advertising
Ad Buying
No
Ad Creation
No
Bulk Advertising
No
Campaign Management
No
Collaboration Tools
No
Comment / Reply Moderation
No
Digital Asset Management
No
Reporting / Analytics
No
Retargeting
No
Roles / Permissions
No