Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.
Description
Targetspot stands out as a prominent AdTech entity on a global scale, linking brands with their target audiences through a distinguished collection of digital audio publishers. With a staggering 8 billion monthly impressions across the globe and collaborations with over 150 publishers that provide more than 15,000 audio channels, Targetspot ensures a vast reach through various mediums such as podcasts, online radio, streaming services, and mobile gaming. The company employs its proprietary technology to guarantee a seamless integration with data, attribution, SSP, and DSP partners, thus enhancing the efficiency of ad delivery and performance monitoring. For advertisers, Targetspot's advanced audience targeting features take into account various contextual elements including time of day, networks, devices, and specific podcast themes, while also enabling dynamic creative optimization based on external factors like weather conditions, health trends, temperature, and pollution levels. Additionally, the Passport Audio Manager (PAM) serves as an intuitive ad-serving platform, empowering publishers to increase their revenue while providing advertisers with straightforward tools to manage their digital audio campaigns effectively. This dual functionality not only streamlines operations but also enhances the overall advertising experience for both parties involved.
API Access
Has API
No
API Access
Has API
No
Integrations
BlueConic
Yes
Contentsquare
Yes
Criteo Commerce Growth
Yes
Dailymotion
No
Deezer
No
Improvado
Yes
Oracle Audience Segmentation
Yes
Oracle Digital Assistant
Yes
Oracle Marketing
Yes
Oracle Partner Relationship Management
Yes
Integrations
BlueConic
No
Contentsquare
No
Criteo Commerce Growth
No
Dailymotion
Yes
Deezer
Yes
Improvado
No
Oracle Audience Segmentation
No
Oracle Digital Assistant
No
Oracle Marketing
No
Oracle Partner Relationship Management
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/marketing/data-management-platform/
Vendor Details
Company Name
Targetspot
Country
Belgium
Website
www.targetspot.com
Product Features
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No