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Description

Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.

Description

By developing the most comprehensive global cross-device digital identity graph available, Tapad has collaborated with various brands to enhance their digital marketing strategies for the future. This innovative Tapad Graph allows marketers to pinpoint customers or related households across different devices, facilitating essential applications in programmatic targeting, media analysis, attribution, and personalized marketing on a worldwide scale. Marketers can now engage with consumers across diverse devices while gaining deeper insights into their interaction points. Expand your outreach by connecting with consumers across a wider array of digital identifiers and uncovering new potential leads. Enhance your existing data sets by integrating new devices to broaden your reach. Tailor your messaging effectively across paid, earned, and programmatic campaigns. Furthermore, Tapad partners with brands, agencies, and platforms to incorporate device identifiers from their systems or data repositories, enriching their graph with additional devices at both household and individual levels, ultimately driving more effective marketing outcomes. This collaborative approach ensures that brands can stay ahead in the rapidly evolving digital landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

BlueConic Yes 
Centro Basis No 
Contentsquare Yes 
Criteo Commerce Growth Yes 
Flashtalking No 
FreeWheel Beeswax No 
Improvado Yes 
MSIGHTS No 
Noko No 
Oracle Audience Segmentation Yes 
Oracle Marketing Yes 
Oracle Partner Relationship Management Yes 
Oracle Subscription Management Yes 
Oracle Unity Customer Data Platform Yes 
Resonate No 
Sizmek Ad Suite No 
Skai Yes 
Treasure Data No 
Twine No 

Integrations

BlueConic No 
Centro Basis Yes 
Contentsquare No 
Criteo Commerce Growth No 
Flashtalking Yes 
FreeWheel Beeswax Yes 
Improvado No 
MSIGHTS Yes 
Noko Yes 
Oracle Audience Segmentation No 
Oracle Marketing No 
Oracle Partner Relationship Management No 
Oracle Subscription Management No 
Oracle Unity Customer Data Platform No 
Resonate Yes 
Sizmek Ad Suite Yes 
Skai No 
Treasure Data Yes 
Twine Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/cx/marketing/data-management-platform/

Vendor Details

Company Name

Tapad

Founded

2010

Country

United States

Website

www.tapad.com

Product Features

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Product Features

Alternatives

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