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Description

Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.

Description

Streamline your marketing communications across various channels using a single comprehensive tool! Boost your revenue by tailoring your strategies through emails, push notifications, SMS, pop-ups, or website content. Our robust customer segmentation and audience creation features leverage a built-in Customer Data Platform to enhance your marketing efforts. Elevate your e-commerce sales with our marketing automation solution designed to transform website visitors into dedicated customers. We offer integration modules and specialized software to seamlessly manage product catalogs. Attract new clients for your business with our white label marketing automation solutions. By utilizing our Whitelabel software, you can prioritize customer engagement over technical complexities. Help your B2C and D2C clients achieve improved revenues. The VibeTrace customer data platform meticulously monitors visitor behavior, enriches their profiles, and retains valuable data for future applications. With our system for collecting lead attributes and events, you can effectively segment your audience and deliver personalized experiences across diverse channels, ensuring that each interaction resonates with your target market. This level of customization not only enhances customer satisfaction but also drives repeat business and loyalty.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Trade Promotion Management Yes 
Argent Yes 
Cisco AnyConnect Yes 
Cognizant Yes 
CrowdTwist Yes 
Decimal Yes 
Deloitte Compliance Suite Yes 
EVOSYS TELEMATICS Yes 
Kinetica Yes 
Oracle Advertising Yes 
Oracle BlueKai Yes 
Oracle Cloud CX Yes 
Oracle Cloud Infrastructure Yes 
Oracle Fusion Cloud EPM Yes 
Oracle Infinity Yes 
Oracle Marketing Yes 
Oracle Responsys Yes 
Soveren Yes 

Integrations

Accenture Cloud Trade Promotion Management No 
Argent No 
Cisco AnyConnect No 
Cognizant No 
CrowdTwist No 
Decimal No 
Deloitte Compliance Suite No 
EVOSYS TELEMATICS No 
Kinetica No 
Oracle Advertising No 
Oracle BlueKai No 
Oracle Cloud CX No 
Oracle Cloud Infrastructure No 
Oracle Fusion Cloud EPM No 
Oracle Infinity No 
Oracle Marketing No 
Oracle Responsys No 
Soveren No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

$30 per month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/cx/marketing/audience-segmentation/

Vendor Details

Company Name

Vibetrace

Country

Romania

Website

vibetrace.com

Product Features

Data Management

Customer Data No 
Data Analysis No 
Data Capture No 
Data Integration No 
Data Migration No 
Data Quality Control No 
Data Security No 
Information Governance No 
Master Data Management No 
Match & Merge No 

Product Features

eCommerce

CRM Yes 
Catalog Management No 
Channel Management No 
Customer Accounts Yes 
Data Security Yes 
Email Marketing Yes 
Inventory Management No 
Kitting Yes 
Loyalty Program Yes 
Mobile Access Yes 
Multi-Store Management No 
Order Management No 
Product Configurator No 
Promotions Management Yes 
Returns Management No 
Reviews Management Yes 
SEO Management No 
Shopping Cart No 
Templates Yes 

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