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Description
Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.
Description
Streamline your marketing communications across various channels using a single comprehensive tool! Boost your revenue by tailoring your strategies through emails, push notifications, SMS, pop-ups, or website content. Our robust customer segmentation and audience creation features leverage a built-in Customer Data Platform to enhance your marketing efforts. Elevate your e-commerce sales with our marketing automation solution designed to transform website visitors into dedicated customers. We offer integration modules and specialized software to seamlessly manage product catalogs. Attract new clients for your business with our white label marketing automation solutions. By utilizing our Whitelabel software, you can prioritize customer engagement over technical complexities. Help your B2C and D2C clients achieve improved revenues. The VibeTrace customer data platform meticulously monitors visitor behavior, enriches their profiles, and retains valuable data for future applications. With our system for collecting lead attributes and events, you can effectively segment your audience and deliver personalized experiences across diverse channels, ensuring that each interaction resonates with your target market. This level of customization not only enhances customer satisfaction but also drives repeat business and loyalty.
API Access
Has API
No
API Access
Has API
No
Integrations
Accenture Cloud Trade Promotion Management
Yes
Argent
Yes
Cisco AnyConnect
Yes
Cognizant
Yes
CrowdTwist
Yes
Decimal
Yes
Deloitte Compliance Suite
Yes
EVOSYS TELEMATICS
Yes
Kinetica
Yes
Oracle Advertising
Yes
Integrations
Accenture Cloud Trade Promotion Management
No
Argent
No
Cisco AnyConnect
No
Cognizant
No
CrowdTwist
No
Decimal
No
Deloitte Compliance Suite
No
EVOSYS TELEMATICS
No
Kinetica
No
Oracle Advertising
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Pricing Details
$30 per month
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/marketing/audience-segmentation/
Vendor Details
Company Name
Vibetrace
Country
Romania
Website
vibetrace.com
Product Features
Data Management
Customer Data
No
Data Analysis
No
Data Capture
No
Data Integration
No
Data Migration
No
Data Quality Control
No
Data Security
No
Information Governance
No
Master Data Management
No
Match & Merge
No
Product Features
eCommerce
CRM
Yes
Catalog Management
No
Channel Management
No
Customer Accounts
Yes
Data Security
Yes
Email Marketing
Yes
Inventory Management
No
Kitting
Yes
Loyalty Program
Yes
Mobile Access
Yes
Multi-Store Management
No
Order Management
No
Product Configurator
No
Promotions Management
Yes
Returns Management
No
Reviews Management
Yes
SEO Management
No
Shopping Cart
No
Templates
Yes