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Description

Oracle Analytics is a comprehensive platform designed for all analytics user roles, integrating AI and machine learning across the board to boost productivity and enable smarter business decisions. Whether you opt for Oracle Analytics Cloud, our cloud-native service, or Oracle Analytics Server, our on-premises solution, you can ensure robust security and governance without compromise.

Description

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

ActiveCampaign No 
Adobe Commerce No 
Affluent No 
Amazon Ads No 
Azure Synapse Analytics No 
Branch No 
Celtra No 
HubSpot Customer Platform No 
LiveIntent No 
Mailchimp No 
Oracle AI Data Platform (AIDP) Yes 
Oracle Analytics Publisher Yes 
Oracle Argus Yes 
Partnerize No 
Pinterest No 
Shopify No 
The Trade Desk No 
Tripadvisor No 
Yext No 
YouTube No 

Integrations

ActiveCampaign Yes 
Adobe Commerce Yes 
Affluent Yes 
Amazon Ads Yes 
Azure Synapse Analytics Yes 
Branch Yes 
Celtra Yes 
HubSpot Customer Platform Yes 
LiveIntent Yes 
Mailchimp Yes 
Oracle AI Data Platform (AIDP) No 
Oracle Analytics Publisher No 
Oracle Argus No 
Partnerize Yes 
Pinterest Yes 
Shopify Yes 
The Trade Desk Yes 
Tripadvisor Yes 
Yext Yes 
YouTube Yes 

Pricing Details

$16 User Per Month - Oracle An
$16 User Per Month - Oracle Analytics Cloud - Professional

$80 User Per Month - Oracle Analytics Cloud - Enterprise
Free Trial Yes 
Free Version Yes 

Pricing Details

$29 per month
Supermetrics offers flexible pricing options tailored to different needs. Data Source Connectors start at ~€35/month per connector, ideal for extracting and consolidating marketing data. Tools like Supermetrics for Google Sheets and Excel, starting at ~€65/month and ~€90/month respectively, automate data imports for streamlined reporting. For real-time dashboards, Supermetrics for Data Studio starts at ~€35/month per connector. Pricing for advanced solutions like BigQuery integrations is customized based on specific requirements.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises Yes 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac No 
Linux Yes 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/business-analytics/analytics-platform/

Vendor Details

Company Name

Supermetrics

Founded

2010

Country

Finland

Website

supermetrics.com

Product Features

Data Analysis

Data Discovery Yes 
Data Visualization Yes 
High Volume Processing Yes 
Predictive Analytics Yes 
Regression Analysis Yes 
Sentiment Analysis Yes 
Statistical Modeling Yes 
Text Analytics Yes 

Data Preparation

Collaboration Tools Yes 
Data Access Yes 
Data Blending Yes 
Data Cleansing Yes 
Data Governance Yes 
Data Mashup Yes 
Data Modeling Yes 
Data Transformation No 
Machine Learning Yes 
Visual User Interface Yes 

Data Visualization

Analytics Yes 
Content Management Yes 
Dashboard Creation Yes 
Filtered Views Yes 
OLAP Yes 
Relational Display Yes 
Simulation Models Yes 
Visual Discovery Yes 

Machine Learning

Deep Learning Yes 
ML Algorithm Library Yes 
Model Training Yes 
Natural Language Processing (NLP) Yes 
Predictive Modeling Yes 
Statistical / Mathematical Tools Yes 
Templates Yes 
Visualization Yes 

Product Features

Business Intelligence

Ad Hoc Reports Yes 
Benchmarking Yes 
Budgeting & Forecasting Yes 
Dashboard Yes 
Data Analysis Yes 
Key Performance Indicators Yes 
Natural Language Generation (NLG) No 
Performance Metrics Yes 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators No 
Visual Analytics Yes 

Data Analysis

Data Discovery No 
Data Visualization Yes 
High Volume Processing No 
Predictive Analytics No 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling No 
Text Analytics No 

Data Management

Customer Data Yes 
Data Analysis Yes 
Data Capture Yes 
Data Integration Yes 
Data Migration Yes 
Data Quality Control No 
Data Security Yes 
Information Governance No 
Master Data Management No 
Match & Merge No 

Data Visualization

Analytics Yes 
Content Management No 
Dashboard Creation Yes 
Filtered Views Yes 
OLAP No 
Relational Display No 
Simulation Models No 
Visual Discovery No 

ETL

Data Analysis Yes 
Data Filtering Yes 
Data Quality Control No 
Job Scheduling No 
Match & Merge No 
Metadata Management No 
Non-Relational Transformations No 
Version Control No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics Yes 
Website Analytics Yes 

Reporting

Customizable Dashboard Yes 
Data Source Connectors Yes 
Drag & Drop No 
Drill Down Yes 
Email Reports No 
Financial Reports No 
Forecasting Yes 
Marketing Reports Yes 
OLAP No 
Report Export Yes 
Sales Reports Yes 
Scheduled / Automated Reports Yes 

Alternatives

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