Average Ratings 0 Ratings
Average Ratings 2 Ratings
Description
Today’s marketing teams allocate their budgets across an increasing array of channels—such as paid social, search, programmatic, affiliate, and offline—but they seldom possess a comprehensive understanding of which channel is genuinely contributing to ROI. Often, data is scattered across various platforms, and metrics for spending and performance are housed in separate dashboards, leading to budgetary decisions based more on intuition or previous trends than on concrete evidence.
Heliosz.AI's flagship platform, Optivos, is designed to bridge this gap by consolidating channel-specific spending and performance data into a single interface. By implementing marketing mix modeling and standardizing data, it ensures that metrics are easily comparable across different channels, transforming this integrated perspective into actionable insights. The platform not only highlights which channels are truly generating ROI but also offers recommendations for budget reallocation among channels and pinpoints the highest-performing channel to focus on for future campaigns. Furthermore, this unified approach empowers marketers to make informed decisions that can significantly enhance their overall strategy.
Description
Digital advertisers can now leave the repetitive operational work to Nexoya and concentrate on more important tasks such as strategy, creativity and collaboration with the team.
Nexoya connects all of your marketing tools and channels into one place. The performance is optimized using the aggregated data.
Monthly performance can be increased by as much as 30% using state-of-the art AI algorithms that determine the optimal allocation for advertising budgets.
To reduce operational effort and give you time to focus on strategic and tactical tasks, the allocations between marketing channels can be fully automated.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Adobe Analytics
No
App Store
No
Criteo
No
Facebook Ads
No
Google Ads
No
Google Analytics
No
Google Pay
No
Google Search Console
No
Instagram
No
LinkedIn
No
Integrations
Adobe Analytics
Yes
App Store
Yes
Criteo
Yes
Facebook Ads
Yes
Google Ads
Yes
Google Analytics
Yes
Google Pay
Yes
Google Search Console
Yes
Instagram
Yes
LinkedIn
Yes
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Pricing Details
€ 600 per month
We offer "Starter" and "Premium" packages.
The prices depend on your package, your contract duration and your monthly ad spend.
The prices depend on your package, your contract duration and your monthly ad spend.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
Yes
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Heliosz.AI
Founded
2019
Country
United States
Website
www.heliosz.ai
Vendor Details
Company Name
Nexoya
Founded
2018
Country
Switzerland
Website
www.nexoya.com
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Product Features
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Channel Management
Campaign Management
Yes
Channel Analytics
No
Incentive Management
No
Inventory Control
No
Lead Management
No
Opportunity Management
No
Order Management
No
Partner Management
No
Product Management
No
Reseller Management
No
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
Yes
Marketing Automation
A/B Testing
Yes
Analytics / ROI Tracking
No
Artificial Intelligence
Yes
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
No
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
No
Social Marketing
No
Website Visitor Tracking
No
Predictive Analytics
AI / Machine Learning
Yes
Benchmarking
No
Data Blending
No
Data Mining
No
Demand Forecasting
No
For Education
No
For Healthcare
No
Modeling & Simulation
Yes
Sentiment Analysis
No