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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Today’s marketing teams allocate their budgets across an increasing array of channels—such as paid social, search, programmatic, affiliate, and offline—but they seldom possess a comprehensive understanding of which channel is genuinely contributing to ROI. Often, data is scattered across various platforms, and metrics for spending and performance are housed in separate dashboards, leading to budgetary decisions based more on intuition or previous trends than on concrete evidence. Heliosz.AI's flagship platform, Optivos, is designed to bridge this gap by consolidating channel-specific spending and performance data into a single interface. By implementing marketing mix modeling and standardizing data, it ensures that metrics are easily comparable across different channels, transforming this integrated perspective into actionable insights. The platform not only highlights which channels are truly generating ROI but also offers recommendations for budget reallocation among channels and pinpoints the highest-performing channel to focus on for future campaigns. Furthermore, this unified approach empowers marketers to make informed decisions that can significantly enhance their overall strategy.

Description

Identify underperforming campaigns to swiftly reallocate your advertising budget according to your simulation outcomes while staying within your total budget. Our approach employs a windowless measurement method rooted in probabilistic analysis, utilizing time-series data from both your ecommerce platform and various marketing channels to pinpoint the factors that truly influence performance. By analyzing your brand's historical metrics, you can predict the revenue and return on ad spend (ROAS) for your campaigns at any adjusted budget level before making any changes. Integrate all of your marketing channels in a mere 10 minutes with our straightforward, one-time setup process. Within 48 hours, you'll receive valuable insights that can inform your strategy. Additionally, marketers can assess and compare the effects of cross-channel awareness on organic searches, direct traffic, and other campaigns, enabling a comprehensive understanding of their marketing ecosystem. This approach empowers brands to make data-driven decisions that enhance overall effectiveness.

API Access

Has API

API Access

Has API

Screenshots View All

No images available

Screenshots View All

Integrations

Amazon S3
Facebook
Google Ads
Google Analytics
Instagram
Klaviyo
Pinterest
Shopify
Snapchat
TikTok
X (Twitter)

Integrations

Amazon S3
Facebook
Google Ads
Google Analytics
Instagram
Klaviyo
Pinterest
Shopify
Snapchat
TikTok
X (Twitter)

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Heliosz.AI

Founded

2019

Country

United States

Website

www.heliosz.ai

Vendor Details

Company Name

Prescient AI

Founded

2019

Country

United States

Website

www.prescient-ai.io

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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