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Description

Our suite of tools encompasses email, SMS, web push notifications, landing pages, pop-ups, site tracking, and much more, ensuring you have everything you need for today and the future. Optinize continuously evaluates your sales funnel from the initial visit all the way to real-time revenue generation. We provide you with ongoing, targeted recommendations that will help you enhance both your immediate and long-term outcomes. With insights drawn from over 3 billion interactions, we do all the heavy lifting for you. You can access ready-to-launch campaigns, landing pages, pop-ups, and automations with just a few simple clicks. Whenever we identify an issue, we’ll also offer you a solution, making your experience incredibly convenient. Isn't that an exciting advantage for your business?

Description

Utilize PUBLITRAC to oversee all your relationship marketing strategies, enhancing customer acquisition, engagement, and retention through a few well-structured campaigns. Marketing information often comes from various sources; however, by centralizing this data, you can establish a real-time connection that enables you to track and manage every new interaction with your contacts. As your customers engage with your digital platforms, their profiles become more refined in real-time. You can categorize your database and generate lists tailored to the attributes, interests, and behaviors of your audience. It’s essential to communicate the right message to the appropriate individual at the optimal moment. Our three tiers of personalization—recipient, sender, and dynamic content—help you optimize your email campaigns effectively. The potential for customization is as vast as your customer base. Moreover, you can automate your campaign strategies based on previous customer behaviors, their interests, and their socio-demographic profiles, ensuring a tailored approach that resonates with each recipient. This level of personalization not only increases satisfaction but also drives loyalty among your customers.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
Google Analytics No 
MailPipe Yes 
SendGrid Yes 
X (Twitter) No 

Integrations

Facebook Yes 
Google Analytics Yes 
MailPipe No 
SendGrid No 
X (Twitter) Yes 

Pricing Details

$49 per month
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Optinize

Founded

2010

Country

Israel

Website

www.optinize.com

Vendor Details

Company Name

PUBLITECH

Founded

1996

Country

Canada

Website

www.publitech.com/marketing-relationnel/

Product Features

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Content Marketing

Audience Targeting No 
Brand Management No 
Campaign Management Yes 
Categorization / Grouping Yes 
Conversion Tracking Yes 
Distribution Management No 
Editorial Calendar No 
Multi-Channel Publishing No 
Publish Scheduling No 
SEO Management No 
Social Media Management No 
Video Management No 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance Yes 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Lead Management

Activity Tracking Yes 
Campaign Management No 
Lead Capture Yes 
Lead Distribution No 
Lead Nurturing Yes 
Lead Scoring No 
Lead Segmentation Yes 
Pipeline Management Yes 
Prospecting Tools No 
Source Tracking Yes 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

Product Features

Lead Management

Activity Tracking Yes 
Campaign Management Yes 
Lead Capture No 
Lead Distribution No 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools No 
Source Tracking No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

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