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Description

Optimove, the most trusted Relationship Marketing Hub, empowers CRM Marketers to manage large-scale customer-driven journeys. Optimove automatically uncovers customer engagement opportunities and orchestrates self-optimizing customer experiences. It also accurately measures the incremental effect of all marketing interactions. Optimove helps brands like Penn National, JD Sports and Dollar Shave Club increase customer loyalty, retention and lifetime value.

Description

Symplify is a cross-channel CRM and marketing automation platform designed for marketers and CRM teams who need to move fast without losing relevance. Built in Stockholm with European data hosting, Symplify helps businesses across ecommerce, entertainment, and iGaming deliver personalised customer journeys at scale, across email, SMS, push, on-site, and more. With over 3.3 billion messages sent through the platform every year, it is built for high-volume operations, handling large data streams at scale while keeping automation simple to manage. AI is built into the platform across segmentation, churn prediction, and campaign optimisation. Symplify connects all customer touchpoints into a single view, enabling teams to act on behaviour in real time rather than working from batch reports. Journeys trigger automatically based on what customers do, not what was scheduled weeks in advance. The result is communication that feels relevant because it is relevant. We have been in this space for over 25 years, and the person who wrote the first line of Symplify code still leads the product today. Trusted by operators across Europe and globally, Symplify is the platform for teams that want to own their customer data, act on it in real time, and build relationships that last.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

3radical Voco Yes 
Airship Yes 
Attentive Yes 
Extole Yes 
Flows No 
Kleene Yes 
Playable No 
Taxi for Email Yes 

Integrations

3radical Voco No 
Airship No 
Attentive No 
Extole No 
Flows Yes 
Kleene No 
Playable Yes 
Taxi for Email No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Optimove

Founded

2009

Country

United States, England, Israel, Singapore

Website

www.optimove.com

Vendor Details

Company Name

Symplify

Founded

2000

Country

Sweden

Website

symplify.com

Product Features

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management No 
Multi-Campaign Yes 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Customer Engagement

Analytics Yes 
Churn Management Yes 
Communication Management Yes 
Community Management No 
Content Syndication No 
Feedback Collection No 
Gamification Yes 
Live Chat No 
Video Content No 

Product Features

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance Yes 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Email Template Design

A/B Testing Yes 
Code From Scratch Yes 
Drag & Drop Editing Yes 
Image Library Yes 
Import HTML Code No 
Mobile-Friendly / Responsive Yes 
Potential Issue Identification No 
Premade Templates Yes 
Proofing No 
Reporting / Analytics Yes 
Text Editor Yes 
Theme Editor No 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence Yes 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence No 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

SMS Marketing

2-Way Messaging No 
Artificial Intelligence No 
Contact Management Yes 
MMS Yes 
Mass Texting Yes 
Message Personalization Yes 
Mobile Coupons No 
Mobile Keywords Yes 
Polls / Voting No 
Reporting/Analytics Yes 
Scheduled Messaging Yes 
Shortcodes Yes 
Text-to-Win No 

Alternatives

Alternatives