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Description
Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster.
From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required.
AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence.
Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work.
Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.
Description
Gather the contextual insights necessary to enhance user-centric decision-making. This adaptable tool is designed for a variety of applications beyond traditional diary studies. It facilitates prototype evaluations, competitive assessments, exploratory product discovery, supplemental fieldwork, and shopalongs. The range of methodologies that teams can utilize with Diary is virtually limitless. Affordable and agile fieldwork insights empower you to initiate your study with a simple press of a button, returning to a platform filled with valuable results. Diary provides you with immersive data collection at precisely the right moment, allowing for convenient review at your leisure. Transform your research challenges into meaningful action items with impactful findings from dscout. Utilize robust in-platform analysis tools to easily tag, filter, and synthesize data. Share your findings with stakeholders and foster empathy through personal video feedback. The entire process, from initiation to delivery, is seamless and efficient. You can even identify your most articulate participants using our innovative machine-learning feature that measures expressiveness, ensuring you capture the best insights possible. This comprehensive approach guarantees that your research efforts yield significant and actionable outcomes.
API Access
Has API
No
API Access
Has API
No
Integrations
Cint
Yes
Figma
Yes
Lovable
Yes
PureSpectrum
Yes
Respondent
Yes
TestingTime
No
User Interviews
Yes
Integrations
Cint
No
Figma
No
Lovable
No
PureSpectrum
No
Respondent
No
TestingTime
Yes
User Interviews
No
Pricing Details
$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Optimal
Founded
2007
Country
New Zealand
Website
www.optimalworkshop.com
Vendor Details
Company Name
dscout
Founded
2011
Country
United States
Website
dscout.com/diary
Product Features
Heatmap
Behavioral Mapping
No
Dashboard
No
Dynamic Maps
No
Element Analytics
No
Embeddable Maps
No
For Sales
No
For Science
No
Radial Mapping
No
Territorial Mapping
No
Website Analytics
No
Usability Testing
A/B Testing
Yes
Annotations
No
Audience Targeting
Yes
Heatmaps
Yes
Impression Testing
No
Mobile Testing
No
Moderated Usability Testing
No
Prototype Testing
Yes
Quantitative Metrics
Yes
Remote User Testing
Yes
Reporting / Analytics
Yes
Surveys and Feeback
Yes
Video Recording / Transcription
Yes