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features
design
support

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Description

Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster. From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required. AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence. Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work. Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.

Description

Useberry stands out as a robust UX research platform designed to help product teams enhance their digital offerings with greater efficiency. It encompasses a range of research techniques, such as prototype assessments and website usability evaluations, while also granting access to a diverse participant pool that boasts over 100 targeting characteristics across 34 different countries. The platform's seamless integration with widely-used prototyping and design tools empowers users to assign tasks, confirm their assumptions, and move forward with assurance. With its advanced features like click tracking, user flow analysis, and session recordings, Useberry delivers valuable insights by capturing user interactions, which include mouse movements, facial expressions, vocal responses, and overall screen activity. Additionally, it accommodates multiple testing methodologies, such as single task assessments, open analytics, first click tests, five-second tests, online surveys, card sorting, tree testing, preference testing, and randomization, making it a versatile choice for UX research. Overall, Useberry equips teams with the necessary tools to refine their products based on reliable user feedback and data-driven insights.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Figma Yes 
Adobe XD No 
Cint Yes 
Lovable Yes 
Marvel No 
ProtoPie No 
PureSpectrum Yes 
Respondent Yes 
Sketch No 
User Interviews Yes 

Integrations

Figma Yes 
Adobe XD Yes 
Cint No 
Lovable No 
Marvel Yes 
ProtoPie Yes 
PureSpectrum No 
Respondent No 
Sketch Yes 
User Interviews No 

Pricing Details

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial Yes 
Free Version No 

Pricing Details

$67 per month
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Optimal

Founded

2007

Country

New Zealand

Website

www.optimalworkshop.com

Vendor Details

Company Name

Useberry

Founded

2018

Country

Greece

Website

www.useberry.com

Product Features

Heatmap

Behavioral Mapping No 
Dashboard No 
Dynamic Maps No 
Element Analytics No 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics No 

Usability Testing

A/B Testing Yes 
Annotations No 
Audience Targeting Yes 
Heatmaps Yes 
Impression Testing No 
Mobile Testing No 
Moderated Usability Testing No 
Prototype Testing Yes 
Quantitative Metrics Yes 
Remote User Testing Yes 
Reporting / Analytics Yes 
Surveys and Feeback Yes 
Video Recording / Transcription Yes 

Product Features

Heatmap

Behavioral Mapping No 
Dashboard No 
Dynamic Maps No 
Element Analytics No 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics No 

Session Replay

Eye Tracking No 
Form Analytics No 
Heatmaps No 
Mouse Tracking No 
Optimization Tools No 
Session Recording No 
Surveys No 
User Experience Analysis No 
User Feedback No 
Visitor Segmentation No 

Usability Testing

A/B Testing No 
Annotations No 
Audience Targeting No 
Heatmaps No 
Impression Testing No 
Mobile Testing No 
Moderated Usability Testing No 
Prototype Testing No 
Quantitative Metrics No 
Remote User Testing No 
Reporting / Analytics No 
Surveys and Feeback No 
Video Recording / Transcription No 

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