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features
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support

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Description

OptiCash employs a price comparison and analytics algorithm that enables the monitoring of competitor pricing by juxtaposing your current product prices with those of leading retailers, manufacturers, suppliers, and vendors within the same category. This system not only helps in identifying the most competitively priced products based on similar attributes but also seamlessly integrates with your POS data, providing insightful analytics to aid in formulating effective pricing strategies that keep your business competitive. Given that price significantly affects purchasing decisions for both retailers and consumers, it’s crucial to consider these dynamics. Interestingly, statistics reveal that fewer than 75% of online shoppers actively engage in price comparisons prior to making a purchase, while almost half of these shoppers are inclined to buy discounted items, highlighting the importance of pricing strategies in retail. This underscores the necessity for businesses to utilize advanced analytics for staying ahead in a competitive market landscape.

Description

Pricing software solutions provide entry-level Price Management, through to the most complex Price Optimization and Automated Rules Based pricing needs. The system can then forecast the likely outcomes for different prices. This solution combines all elements of pricing in today's market to implement and optimize Hi/Low, EDLP, or a combination of those strategies through line items, brand, supplier and category rules and differentials. It also includes performance targets. Price optimization allows you to maximize your portfolio's profit, margin, or contribution. We can optimize regular and promotional pricing separately or concurrently, and on demand, without having to take into account the effects of other revenue optimization products.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

$250 per month
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Zietra

Founded

2020

Website

zietra.com/opticash

Vendor Details

Company Name

Retail Express

Founded

2004

Country

United Kingdom

Website

www.retailexpress.com

Product Features

Pricing Optimization

Channel Analysis No 
Competing Product Analysis No 
Forecasting No 
Market Analysis No 
Multi-Store Management No 
Price List Management No 
Price Optimization Automation No 
Pricing Analytics No 
Profitability Analysis No 
Scenario Planning No 

Product Features

Pricing Optimization

Channel Analysis No 
Competing Product Analysis No 
Forecasting No 
Market Analysis No 
Multi-Store Management No 
Price List Management No 
Price Optimization Automation No 
Pricing Analytics No 
Profitability Analysis No 
Scenario Planning No 

Retail Management

CRM Yes 
Commission Management Yes 
Email Marketing Yes 
Employee Management Yes 
Loyalty Program Yes 
Mail Order Yes 
Merchandise Management Yes 
Multi-Location Yes 
Order Management Yes 
Purchase Order Management Yes 
Reporting/Analytics Yes 
Returns Management No 
eCommerce Yes 

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