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Average Ratings 0 Ratings

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ease
features
design
support

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Description

Are you finding it challenging to optimize yield across various channels, develop robust inventory and pricing strategies, and enhance your tracking and billing systems? These elements are essential for a thriving advertising enterprise. Understanding this need, Operative has created the Operative Digital Platform, tailored to align with your current operations while guiding you toward your future objectives. Although the thought of migration may be daunting, with Operative, you can be fully operational in as little as 8 weeks, thanks to our commitment to automation tools for migration and a reliable, scalable implementation process. There's no need to delay assessing your post-DSM landscape; you can transition to your new platform before the deadline, which will simplify reporting and streamline processes throughout the organization. Operative has consistently demonstrated success in helping clients achieve significant returns on investment by utilizing the Operative.One® platform to effectively manage their digital advertising operations, ensuring that your business is equipped for both present and future success. By choosing Operative, you position your business to thrive in an ever-evolving market.

Description

Passendo stands out as the premier European platform for monetizing newsletter inventory, having been established in 2016 by two visionaries in digital advertising. Our innovative email ad server and SSP have garnered accolades and are instrumental in delivering value to both publishers and advertisers on a global scale, boasting access to over 4,000 high-quality publishing house newsletters. By collaborating with major media publishers around the world, we facilitate the activation of new revenue streams through the underutilized channel of in-email advertising, allowing brands to engage with fresh audiences and discover exciting possibilities. We offer an array of essential features, including comprehensive campaign management with A/B testing, various pricing models such as CPM, CPC, and CPA, as well as sponsorship options. Users can personalize the appearance of Native and Display formats for each ad placement, and benefit from extensive reporting on advertisers, campaigns, and overall performance. Additionally, our platform empowers users to negotiate direct deals with their network of publishers, ensuring complete control and transparency through Inclusion and Exclusion filters. This flexibility enables advertisers to fine-tune their demand strategies to suit specific markets and industry verticals, enhancing their advertising effectiveness.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Google Ad Manager
Oracle PeopleSoft
PubMatic
Salesforce

Integrations

Google Ad Manager
Oracle PeopleSoft
PubMatic
Salesforce

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

€500 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Operative

Founded

2000

Country

United States

Website

www.operative.com/operative-one/

Vendor Details

Company Name

Passendo

Founded

2016

Country

Denmark

Website

passendo.com

Product Features

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

Product Features

Alternatives

Alternatives