Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
At the forefront of digital marketing, OpenAudience enables outreach to every adult with a digital footprint across various devices, screens, and households on the open web. This innovative platform stands as a pioneering solution for people-based marketing, offering unique capabilities that enhance advertising efficiency and simplicity throughout the vast landscape of the open web. Engineered on three foundational principles, it prioritizes privacy by design while also integrating data with remarkable accuracy and precision. This allows brands to gain genuine insights into their customers and audiences, thereby driving superior advertising performance and maximizing yield. With the extensive scale of the open web, OpenX is unmatched in its understanding of this digital ecosystem, leveraging over a decade of experience running the industry’s largest and most reputable independent ad exchange for unparalleled reach and impact. As a result, marketers can confidently navigate the complexities of digital advertising while reaping the benefits of a robust and effective platform.
Description
diDNA is an innovative ad management solution tailored for all stakeholders on the supply side of the advertising landscape, including publishers and ad technology partners. It enhances ad revenue through a comprehensive strategy that incorporates essential ad technology, connections to over 70 demand partners, and a team of dedicated professionals. The platform delivers impressive outcomes, boasting 95% fill rates, 98% viewability, and ad revenue increases ranging from 100% to 150%, alongside an average RPM of $5 and quicker site load times. Additionally, it features fully transparent, real-time reporting designed for practical implementation. With its unique ability to optimize all digital ad inventory, diDNA employs proprietary ad technology, brand safety options, and access to premium demand sources. Furthermore, diDNA's enterprise ad management platform is specifically engineered to maximize ad revenue for publishers by leveraging cutting-edge machine learning and artificial intelligence to enhance its rules engine, thereby simplifying the ad management process while empowering publishers to achieve their full revenue potential. This combination of technology and support allows publishers to focus more on their content while benefiting from optimized ad performance.
API Access
Has API
No
API Access
Has API
No
Integrations
ASTRAD DSP
Yes
AcuityAds
Yes
Adagio
Yes
Adloox
Yes
Admiral
No
Amazon Unified Ad Marketplace (UAM)
Yes
Amazon Web Services (AWS)
No
BlueConic
Yes
Flowplayer
Yes
FreeWheel Beeswax
Yes
Integrations
ASTRAD DSP
No
AcuityAds
No
Adagio
No
Adloox
No
Admiral
Yes
Amazon Unified Ad Marketplace (UAM)
No
Amazon Web Services (AWS)
Yes
BlueConic
No
Flowplayer
No
FreeWheel Beeswax
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
OpenX
Founded
2008
Country
United States
Website
www.openx.com
Vendor Details
Company Name
diDNA
Founded
2017
Country
United States
Website
didna.io
Product Features
Ad Server
A/B Testing
No
Ad Inventory Management
No
Ad Optimization
No
Banner Management
No
Conversion Tracking
No
Mobile Ad Serving
No
Native Ad Serving
No
Newsletter / Email Ad Serving
No
Referrals / Affiliates
No
Rich Media Ad Serving
No
Video Ad Serving
No
App Monetization
Banner Ads
Yes
Data Monetization
Yes
Dynamic Product Ads
Yes
Native Ads
Yes
Playable Ads
Yes
Rich Media Ads
Yes
Sponsorships
No
Subscriptions
No
Video Ads
Yes
Product Features
Ad Server
A/B Testing
Yes
Ad Inventory Management
Yes
Ad Optimization
Yes
Banner Management
Yes
Conversion Tracking
Yes
Mobile Ad Serving
Yes
Native Ad Serving
Yes
Newsletter / Email Ad Serving
No
Referrals / Affiliates
Yes
Rich Media Ad Serving
No
Video Ad Serving
Yes
Publishing and Subscriptions
Advertising Management
No
Books
No
Campaign Management
No
Catalogs
No
Circulation Management
No
Content Management
No
Layout & Design
No
Magazines
No
Newsletters
No
Newspapers
No
Website Optimization Tools
Competitor Analysis
No
Content Management
Yes
Keyword Research Tools
Yes
Link Management
Yes
Performance Metrics
Yes
Problem Area Alerts
Yes