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Description

At the forefront of digital marketing, OpenAudience enables outreach to every adult with a digital footprint across various devices, screens, and households on the open web. This innovative platform stands as a pioneering solution for people-based marketing, offering unique capabilities that enhance advertising efficiency and simplicity throughout the vast landscape of the open web. Engineered on three foundational principles, it prioritizes privacy by design while also integrating data with remarkable accuracy and precision. This allows brands to gain genuine insights into their customers and audiences, thereby driving superior advertising performance and maximizing yield. With the extensive scale of the open web, OpenX is unmatched in its understanding of this digital ecosystem, leveraging over a decade of experience running the industry’s largest and most reputable independent ad exchange for unparalleled reach and impact. As a result, marketers can confidently navigate the complexities of digital advertising while reaping the benefits of a robust and effective platform.

Description

Thunder Experience Cloud, the pioneering open and people-centric ad server, empowers brands to maintain optimal consistency, relevance, and frequency in their advertising efforts across various devices. Our superior campaign management toolkit provides brands with comprehensive oversight, covering everything from creative development to strategy, ad serving, and analytics. Thunder effectively addresses poor customer ad experiences by emphasizing consistency, relevance, and frequency in its approach. We ensure a positive advertising experience through our foundational elements of People-Based advertising, which include Identity, Creative, Personalization, and Measurement. By utilizing a cross-device identity graph, a creative management platform (CMP) for programmatic production, a Dynamic Creative Optimization (DCO) tool for tailored creative strategies, and robust experience measurement to monitor ad delivery and overall performance, we offer seamless enterprise-level ad serving all within the unified framework of the Thunder Experience Cloud. This all-in-one platform not only streamlines the advertising process but also enhances the effectiveness of brand campaigns on multiple levels.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

ASTRAD DSP Yes 
AcuityAds Yes 
Adagio Yes 
Amazon Transparent Ad Marketplace (TAM) Yes 
Amazon Unified Ad Marketplace (UAM) Yes 
BlueConic Yes 
Bucksense Yes 
DV Publisher Suite Yes 
Flowplayer Yes 
FreeWheel Beeswax Yes 
Hu-manity.co Privacy Experience Yes 
Madgex Yes 
Mile Yes 
Mochahost Yes 
Pontiac Intelligence Yes 
PubPower Yes 
Tapad Yes 
Vuukle Yes 
diDNA Yes 

Integrations

ASTRAD DSP No 
AcuityAds No 
Adagio No 
Amazon Transparent Ad Marketplace (TAM) No 
Amazon Unified Ad Marketplace (UAM) No 
BlueConic No 
Bucksense No 
DV Publisher Suite No 
Flowplayer No 
FreeWheel Beeswax No 
Hu-manity.co Privacy Experience No 
Madgex No 
Mile No 
Mochahost No 
Pontiac Intelligence No 
PubPower No 
Tapad No 
Vuukle No 
diDNA No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

OpenX

Founded

2008

Country

United States

Website

www.openx.com

Vendor Details

Company Name

Thunder Industries

Founded

2008

Country

United States

Website

www.makethunder.com

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management No 
Ad Optimization No 
Banner Management No 
Conversion Tracking No 
Mobile Ad Serving No 
Native Ad Serving No 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving No 
Video Ad Serving No 

App Monetization

Banner Ads Yes 
Data Monetization Yes 
Dynamic Product Ads Yes 
Native Ads Yes 
Playable Ads Yes 
Rich Media Ads Yes 
Sponsorships No 
Subscriptions No 
Video Ads Yes 

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management No 
Ad Optimization No 
Banner Management No 
Conversion Tracking No 
Mobile Ad Serving No 
Native Ad Serving No 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving No 
Video Ad Serving No 

Advertising Agency

Campaign Management No 
Collaboration Yes 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Creative Management

Billing & Invoicing No 
Client Management No 
Collaboration Yes 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Alternatives

Alternatives

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Pencil

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