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Description

At the forefront of digital marketing, OpenAudience enables outreach to every adult with a digital footprint across various devices, screens, and households on the open web. This innovative platform stands as a pioneering solution for people-based marketing, offering unique capabilities that enhance advertising efficiency and simplicity throughout the vast landscape of the open web. Engineered on three foundational principles, it prioritizes privacy by design while also integrating data with remarkable accuracy and precision. This allows brands to gain genuine insights into their customers and audiences, thereby driving superior advertising performance and maximizing yield. With the extensive scale of the open web, OpenX is unmatched in its understanding of this digital ecosystem, leveraging over a decade of experience running the industry’s largest and most reputable independent ad exchange for unparalleled reach and impact. As a result, marketers can confidently navigate the complexities of digital advertising while reaping the benefits of a robust and effective platform.

Description

SOOMLA fills the information gap for mobile app publishers that use in-app advertising. Our platform allows app marketers the ability to measure user-level ad LTV, attribute marketing activity to ad revenue, and target ad whales through various marketing channels. Our platform can also be used by monetization teams to develop a data-driven strategy for optimizing their ad inventory. We also provide raw data access to enable the entire organization make better decisions.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

ASTRAD DSP Yes 
AcuityAds Yes 
Adloox Yes 
Amazon Transparent Ad Marketplace (TAM) Yes 
Amazon Unified Ad Marketplace (UAM) Yes 
DV Publisher Suite Yes 
Flowplayer Yes 
Hu-manity.co Privacy Experience Yes 
Kochava No 
Madgex Yes 
Mile Yes 
Mochahost Yes 
Pontiac Intelligence Yes 
PubGalaxy Yes 
PubPower Yes 
Singular No 
TUNE No 
Tapad Yes 
Vuukle Yes 
diDNA Yes 

Integrations

ASTRAD DSP No 
AcuityAds No 
Adloox No 
Amazon Transparent Ad Marketplace (TAM) No 
Amazon Unified Ad Marketplace (UAM) No 
DV Publisher Suite No 
Flowplayer No 
Hu-manity.co Privacy Experience No 
Kochava Yes 
Madgex No 
Mile No 
Mochahost No 
Pontiac Intelligence No 
PubGalaxy No 
PubPower No 
Singular Yes 
TUNE Yes 
Tapad No 
Vuukle No 
diDNA No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$999 per month
https://ancillary-proxy.atarimworker.io?url=https%3A%2F%2Fsoomla.com%2Fpricing-integration.html
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

OpenX

Founded

2008

Country

United States

Website

www.openx.com

Vendor Details

Company Name

SOOMLA

Founded

2012

Country

Israel

Website

soomla.com

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management No 
Ad Optimization No 
Banner Management No 
Conversion Tracking No 
Mobile Ad Serving No 
Native Ad Serving No 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving No 
Video Ad Serving No 

App Monetization

Banner Ads Yes 
Data Monetization Yes 
Dynamic Product Ads Yes 
Native Ads Yes 
Playable Ads Yes 
Rich Media Ads Yes 
Sponsorships No 
Subscriptions No 
Video Ads Yes 

Product Features

App Monetization

Banner Ads Yes 
Data Monetization Yes 
Dynamic Product Ads Yes 
Native Ads Yes 
Playable Ads Yes 
Rich Media Ads Yes 
Sponsorships Yes 
Subscriptions Yes 
Video Ads Yes 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Mobile App Analytics

A/B Testing No 
Channel Attribution No 
Cohort Analysis Yes 
Funnel Analysis Yes 
In-App Events Tracking Yes 
Push Notifications No 
Retention Tracking No 
Revenue Tracking Yes 
Uninstall Tracking No 

Performance Testing

API Testing No 
Benchmarking No 
Cross Browser Testing No 
Debugging No 
Historical Reporting No 
Load Testing No 
Mobile Testing No 
Parallel Testing No 
Regression Testing No 
UI Testing No 
Web Testing No 

Alternatives

Alternatives