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Description
Create captivating and customized websites by utilizing geotargeting and online customer segmentation techniques. Optimizing a website enhances the online customer journey through various experimental methods, including insights derived from A/B testing tools and multivariate (MVT) testing, among others. The most effective website optimization tools assist businesses in improving conversion rates, whether focusing on particular landing pages or entire sites. With Optimost, organizations can effortlessly construct targeted audience segments based on a range of characteristics. Marketers can rapidly develop and evaluate content through robust self-service A/B testing, featuring on-the-glass editing, real-time previews, and detailed reports to determine optimal performance. Furthermore, OpenText™ Managed Services provides strategic consultations and specialized training with industry experts, ensuring organizations maximize their insights on numerous subjects, such as best practices, testing methodologies, and campaign outcomes. This comprehensive support not only enhances performance but also empowers teams to make data-driven decisions for ongoing improvement.
Description
Enhance each customer's journey by leveraging AI and instantaneous data to maximize conversions while minimizing expenses.
Consider every client as a unique individual and boost the return on investment for your marketing initiatives through our advanced personalization technology.
Utilize machine learning and AI to forge tailored experiences, customizing everything from website interfaces to mobile app interactions, product suggestions, and more. Personalize every aspect of the customer journey to achieve specific key performance indicators, whether that involves attracting new clients or fostering customer loyalty, by combining real-time user actions with historical insights. Elevate webpage personalization through machine learning, enhancing calls to action such as banners or pop-ups. Furthermore, you can target and experiment at the pace of your customers' browsing habits, with personalization choices executed in mere milliseconds.
Harness AI to analyze current intent data alongside previous business interactions to uncover customer preferences, interests, and affinities, ensuring that each engagement resonates with the individual. This strategic approach not only enhances customer satisfaction but also drives meaningful interactions that can significantly impact overall business performance.
API Access
Has API
API Access
Has API
Integrations
Constant Contact Lead Gen & CRM
Contentsquare
Desktop.com
Eloqua
Google Analytics
HubSpot Marketing Hub
LinkedIn
Marketo
NetSuite
Salesforce
Integrations
Constant Contact Lead Gen & CRM
Contentsquare
Desktop.com
Eloqua
Google Analytics
HubSpot Marketing Hub
LinkedIn
Marketo
NetSuite
Salesforce
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
OpenText
Founded
1991
Country
Canada
Website
opentext.com
Vendor Details
Company Name
Salesforce
Founded
1999
Country
United States
Website
www.salesforce.com/products/marketing-personalization/
Product Features
AB Testing
Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor
Personalization
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization
Website Optimization Tools
Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts
Product Features
AB Testing
Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
eCommerce Personalization
A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights
Personalization
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization