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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

OpenText Core Web Optimization is a comprehensive web personalization and testing platform that enables organizations to craft, test, and launch highly targeted web experiences. Leveraging audience segmentation and advanced targeting, the platform facilitates precise delivery of content that resonates with diverse visitor segments. It offers robust A/B and multivariate testing to optimize user engagement and conversion rates efficiently at scale. Integration with OpenText Web CMS and Google Marketing Platform allows seamless syncing of customer data, enhancing audience differentiation and contextual analytics. The platform supports flexible deployment with both SaaS and managed service options to minimize downtime and maintain service continuity. Teams benefit from detailed custom reporting that tracks visitor behavior, engagement, and conversion, enabling informed decision-making. OpenText Core Web Optimization also delivers tailored experiences across all device types, emphasizing mobile-first optimization through continuous testing. Overall, it empowers marketers and developers to accelerate time to market while maximizing digital marketing ROI.

Description

Verfacto is an analytical solution for data-driven marketing. It automatically analyzes eCommerce data to generate insights that improve the performance of digital marketing. You already pay for traffic, so make the most of it! - Increase conversion rates with data-driven marketing on-site - Use behavioral insights to better understand your customers and predict what they will purchase and how much they will spend. Smart cross-sell and upsell strategies can help you sell more. Identify the best acquisition channels for you. - Manage the impact of discounts and create data-driven discount strategies that increase customer retention and revenue. - Use AI customer segmentation to tailor communication with customers

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Contentsquare Yes 
Magento No 
OpenCart No 
PrestaShop No 
Shopify No 
WooCommerce No 

Integrations

Contentsquare No 
Magento Yes 
OpenCart Yes 
PrestaShop Yes 
Shopify Yes 
WooCommerce Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

€99 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

OpenText

Founded

1991

Country

Canada

Website

www.opentext.com/products/core-web-optimization

Vendor Details

Company Name

Verfacto

Country

Switzerland

Website

www.verfacto.com

Product Features

AB Testing

Audience Targeting No 
Campaign Segmentation No 
Funnel Analysis No 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing No 
Split Testing No 
Statistical Relevance Analysis No 
Surveys No 
Test Scheduling No 
Visual Editor No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Website Optimization Tools

Competitor Analysis No 
Content Management No 
Keyword Research Tools No 
Link Management No 
Performance Metrics No 
Problem Area Alerts No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking No 
Social Media Metrics No 
Website Analytics Yes 

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