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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

OpenText Core Web Optimization is a comprehensive web personalization and testing platform that enables organizations to craft, test, and launch highly targeted web experiences. Leveraging audience segmentation and advanced targeting, the platform facilitates precise delivery of content that resonates with diverse visitor segments. It offers robust A/B and multivariate testing to optimize user engagement and conversion rates efficiently at scale. Integration with OpenText Web CMS and Google Marketing Platform allows seamless syncing of customer data, enhancing audience differentiation and contextual analytics. The platform supports flexible deployment with both SaaS and managed service options to minimize downtime and maintain service continuity. Teams benefit from detailed custom reporting that tracks visitor behavior, engagement, and conversion, enabling informed decision-making. OpenText Core Web Optimization also delivers tailored experiences across all device types, emphasizing mobile-first optimization through continuous testing. Overall, it empowers marketers and developers to accelerate time to market while maximizing digital marketing ROI.

Description

OpenText Experience Cloud serves as an all-encompassing, adaptable platform for enhancing customer and digital experiences by seamlessly merging media, communications, messaging, customer data, and content management into a single cohesive environment, which allows for individualized interactions throughout the customer journey. This innovative solution empowers organizations to dismantle barriers between their marketing, content, and communication infrastructures, while also modernizing and enhancing their existing technology ecosystems, enabling them to implement experiences according to their specific needs, whether through a complete platform or a selection of modular features. The platform's integration of AI and generative AI tools, particularly through OpenText Experience Aviator, significantly boosts content generation, tailors customer interactions, optimizes workflows, and ensures the provision of pertinent, context-sensitive information to customers across various channels. Additionally, it facilitates comprehensive omnichannel engagement, incorporating email, messaging, web, and rich media, as well as orchestrating customer journeys and managing unified customer data effectively. This versatility ensures that organizations can adapt their strategies as required, ultimately enhancing customer satisfaction and loyalty.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Contentsquare Yes 

Integrations

Contentsquare No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

OpenText

Founded

1991

Country

Canada

Website

www.opentext.com/products/core-web-optimization

Vendor Details

Company Name

OpenText

Founded

1991

Country

Canada

Website

www.opentext.com/products/experience-cloud

Product Features

AB Testing

Audience Targeting No 
Campaign Segmentation No 
Funnel Analysis No 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing No 
Split Testing No 
Statistical Relevance Analysis No 
Surveys No 
Test Scheduling No 
Visual Editor No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Website Optimization Tools

Competitor Analysis No 
Content Management No 
Keyword Research Tools No 
Link Management No 
Performance Metrics No 
Problem Area Alerts No 

Product Features

Customer Experience

Action Management No 
Analytics No 
Customer Segmentation No 
Dashboard No 
Feedback Management No 
Knowledge Management No 
Multi-Channel Collection No 
Sentiment Analysis No 
Survey Management No 
Text Analysis No 
Trend Analysis No 

Experience Management

Action Management No 
Analytics No 
Customer Segmentation No 
Dashboard No 
Feedback Management No 
Knowledge Management No 
Multi-Channel Collection No 
Sentiment Analysis No 
Survey Management No 
Text Analysis No 
Trend Analysis No 

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