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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Bid farewell to the disorder of marketing, disconnected choices, uncoordinated efforts, unfulfilled timelines, and exhausted teams. Welcome Opal, the solution designed for seamless marketing collaboration. Eliminate barriers and foster transparency regarding campaigns and content throughout your organization. Create a cohesive narrative that resonates with customers at every stage of their journey. Ditch the clutter of spreadsheets, presentations, and email chains in favor of an integrated workspace that enhances team productivity. Experience a revolutionary marketing platform that transforms your approach to planning, content creation, and scheduling. With Opal, brand creators can centralize all their campaigns and channels in one accessible location. Teams utilizing Opal enjoy strong alignment, heightened efficiency, and the ability to perceive their efforts from the customer's viewpoint. Encourage your team to collaborate on strategies effortlessly with Opal’s unrestricted planning environment. Make the shift today and witness the difference a unified platform can bring to your marketing endeavors.

Description

Sprinklr Marketing & Advertising stands out as an AI-driven enterprise platform designed for comprehensive campaign management, seamlessly integrating the entire marketing and advertising workflow across more than 30 digital, social, and paid channels into a single cohesive system. This innovative solution empowers global teams to efficiently plan, create, publish, manage, and analyze their campaigns, ensuring consistency, adherence to governance, and access to real-time insights. By bringing together campaign planning, content development, approval processes, and cross-channel publishing, it allows teams to effectively coordinate creative production and execution from one central hub, all while maintaining brand compliance through role-based access and audit trails. The platform's embedded AI enhances the creative process by offering generative brief and content recommendations, along with performance optimization insights and comprehensive reporting that highlight the factors influencing audience engagement and return on investment. Additionally, this approach fosters collaboration among team members, making it easier to adapt strategies in response to evolving market dynamics.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Causal Yes 
Facebook No 
Google Analytics No 
Instagram No 
Mailchimp No 
Microsoft 365 No 
Oracle Cloud Infrastructure No 
Salesforce No 
Slack No 
Stripe No 
Tableau No 
TikTok No 
Twilio No 
WhatsApp No 
WordPress No 
X (Twitter) No 
YouTube No 

Integrations

Causal No 
Facebook Yes 
Google Analytics Yes 
Instagram Yes 
Mailchimp Yes 
Microsoft 365 Yes 
Oracle Cloud Infrastructure Yes 
Salesforce Yes 
Slack Yes 
Stripe Yes 
Tableau Yes 
TikTok Yes 
Twilio Yes 
WhatsApp Yes 
WordPress Yes 
X (Twitter) Yes 
YouTube Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Custom, quote-based pricing
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Opal

Country

United States

Website

www.workwithopal.com

Vendor Details

Company Name

Sprinklr

Founded

2009

Country

United States

Website

www.sprinklr.com/products/marketing-and-advertising/

Product Features

Content Creation

Advertising Content Creation No 
Case Study Creation No 
Collaboration Tools No 
Content Calendar No 
Content Creator Marketplace No 
Content Curation No 
Content Planning No 
Content Topic Research No 
Create Reports No 
Marketing Content Creation No 
Quiz Creation No 
Sales Content Creation No 
Template Creation No 
User-Generated Content No 
Video Content Creation No 
Visual Content Creation No 
Written Content Creation No 

Marketing Planning

Budgeting & Forecasting Yes 
Collaboration Yes 
Flowchart Yes 
Goal Setting / Tracking No 
Marketing Calendar Yes 
Media Planning Yes 
Predictive Analytics No 
Presentation Tools Yes 
Project Tracking Yes 
Spend Management Yes 

Product Features

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign Yes 

Content Creation

Advertising Content Creation Yes 
Case Study Creation No 
Collaboration Tools No 
Content Calendar Yes 
Content Creator Marketplace No 
Content Curation No 
Content Planning Yes 
Content Topic Research No 
Create Reports Yes 
Marketing Content Creation No 
Quiz Creation No 
Sales Content Creation No 
Template Creation Yes 
User-Generated Content No 
Video Content Creation No 
Visual Content Creation No 
Written Content Creation No 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution No 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics Yes 
Website Analytics No 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management Yes 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

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