Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Ogury is an international advertising technology firm that provides privacy-centric advertising solutions to brands, agencies, and publishers by focusing on personas instead of individual identities. Their innovative approach transcends conventional contextual and semantic targeting methods, enabling brands to engage with the appropriate audience while safeguarding personal information. This strategy, referred to as personified advertising, emphasizes the targeting of anonymized personas based on distinct online behaviors and characteristics at the level of ad placements, which ensures privacy while optimizing both precision and effectiveness. The Active Insights platform allows brands to easily access and comprehend persona-driven insights in an engaging manner, thereby improving audience understanding without the need for personal identifiers. Featuring a comprehensive collection of pre-defined personas, the platform empowers brands to efficiently identify and connect with their ideal target audiences. Moreover, Ogury offers customized solutions that include captivating creative formats and strong partnerships with quality publishers, further enhancing their advertising capabilities. As a result, brands can leverage these insights and partnerships to maximize their advertising impact while maintaining consumer trust.
Description
Achieve immediate results while simultaneously working towards your long-term branding objectives. The effectiveness of anonymous website personalization has been demonstrated to enhance both conversions and customer lifetime value. Say farewell to intrusive cookies and annoying pop-up surveys. Personify XP utilizes advanced AI and machine learning to analyze and interpret visitor behavior with unprecedented accuracy. It quickly segments each visitor, tailoring the experience to align with their goals, behavioral tendencies, and content preferences in real-time. Whether showcasing a product, promotion, video, or other content, your website dynamically adjusts to present the most relevant information based on statistical insights. This innovative approach propels brands beyond conventional targeted marketing, unlocking new avenues for anonymous personalization. You'll be able to see how Personify XP positively impacts critical marketing metrics and receive valuable, contextual recommendations to enhance performance further. Furthermore, leveraging these insights can lead to more effective marketing strategies and improved customer engagement over time.
API Access
Has API
No
API Access
Has API
No
Integrations
Amplience
No
BigCommerce
No
Emarsys
No
ONEcount
No
Salesforce
No
Shopify
No
Sitecore
No
WordPress
No
Integrations
Amplience
Yes
BigCommerce
Yes
Emarsys
Yes
ONEcount
Yes
Salesforce
Yes
Shopify
Yes
Sitecore
Yes
WordPress
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Ogury
Founded
2014
Country
United Kingdom
Website
ogury.com
Vendor Details
Company Name
Personify XP
Founded
2018
Country
United States
Website
personifyxp.com
Product Features
Product Features
Personalization
A/B Testing
No
Abandoned Cart Saver
No
Account Based Marketing
No
Behavioral Targeting
No
Campaign Segmentation
No
Content Analytics
No
Contextual Targeting
No
Customer Profiles
No
Experience Management
No
Recommendation Engine
No
Website Personalization
No