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features
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Description

Mapping the Buyer Journey is essential for enhancing your sales and marketing funnels. It involves identifying and delivering the right content that guides customers from their initial engagement all the way to their final purchase. Create comprehensive content that addresses the entire Buyer Journey and ensure it speaks directly to the specific needs of your customers. Monitor and analyze the effectiveness of your marketing efforts throughout this journey, from the initial engagement phase to the purchase stage. The Framework serves as a customizable template MAP that outlines the decision-making process involved in making purchases. We have designed it to be user-friendly, allowing you to modify it according to your requirements. Collaborate with your team on content creation and utilize the Brief status feature to track when each piece is complete and ready for publication. To successfully manage these journeys, it is important to gain insights into their performance and make adjustments as necessary, ensuring continuous improvement in your marketing strategies. By doing so, you can refine your approach and better meet the expectations of your target audience.

Description

Intelligent Journey Orchestration represents a data-centric marketing approach that tracks customer behavior across multiple channels to achieve genuine one-to-one personalization in real time throughout the entire customer experience. The era when marketing dictated the customer journey has faded; nowadays, customers take the lead in a digital environment that demands businesses to not just fulfill their needs but to proactively identify and address those needs prior to them being voiced. Customer loyalty is increasingly granted to organizations that prioritize their clientele in every aspect of their operations. Marketing teams are evaluated based on their effectiveness in attracting customers, facilitating upselling and cross-selling opportunities, and fostering long-term customer loyalty through ongoing interactions. Nonetheless, companies have long recognized that without integrated access to comprehensive data, their marketing efforts risk devolving into a haphazard and uninformed guessing game, ultimately hindering their success. As customer expectations continue to evolve, the pressure on businesses to refine their marketing strategies intensifies, making the role of data integration even more critical in shaping meaningful customer relationships.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

CanopyDeploy

Integrations

CanopyDeploy

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Odyssiant

Founded

2014

Country

United Kingdom

Website

www.odyssiant.com

Vendor Details

Company Name

Relay42

Founded

2010

Country

Netherlands

Website

relay42.com

Product Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Product Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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