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Description

Mapping the Buyer Journey is essential for enhancing your sales and marketing funnels. It involves identifying and delivering the right content that guides customers from their initial engagement all the way to their final purchase. Create comprehensive content that addresses the entire Buyer Journey and ensure it speaks directly to the specific needs of your customers. Monitor and analyze the effectiveness of your marketing efforts throughout this journey, from the initial engagement phase to the purchase stage. The Framework serves as a customizable template MAP that outlines the decision-making process involved in making purchases. We have designed it to be user-friendly, allowing you to modify it according to your requirements. Collaborate with your team on content creation and utilize the Brief status feature to track when each piece is complete and ready for publication. To successfully manage these journeys, it is important to gain insights into their performance and make adjustments as necessary, ensuring continuous improvement in your marketing strategies. By doing so, you can refine your approach and better meet the expectations of your target audience.

Description

OpenText Core Journey transforms customer experience by capturing real-time event data and turning it into actionable insights for marketing and CX teams. Its integrated analytics reveal patterns across channels, allowing organizations to break down silos and understand customer behavior at a deeper level. With AI-enhanced orchestration, the platform automatically triggers personalized messages and actions based on contextual signals. The cloud-native design supports rapid deployment, fast iteration, and enterprise scalability. Business users benefit from intuitive tools that require no coding, making journey mapping and automation more accessible. By visualizing performance and integrating with downstream systems, Core Journey helps teams align around shared customer goals. Its ability to personalize every moment improves loyalty and strengthens overall digital engagement. The result is a smarter, more responsive customer journey strategy rooted in data and continuous optimization.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Odyssiant

Founded

2014

Country

United Kingdom

Website

www.odyssiant.com

Vendor Details

Company Name

OpenText

Founded

1991

Country

Canada

Website

www.opentext.com/products/core-journey

Product Features

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Product Features

Customer Experience

Action Management No 
Analytics No 
Customer Segmentation No 
Dashboard No 
Feedback Management No 
Knowledge Management No 
Multi-Channel Collection No 
Sentiment Analysis No 
Survey Management No 
Text Analysis No 
Trend Analysis No 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

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