Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
We harness the potential of location-based insights, innovative creativity, and intelligent audience data to forge meaningful connections between brands and their target audiences through out-of-home advertising. Welcome to the most dynamic and prominent OOH media network in America. Connect with audiences in their everyday environments, whether they are living, loving, working, or enjoying leisure activities. Digital out-of-home (DOOH) offers brands the unique capability to create contextual relevance through dynamic content that can be triggered by various factors such as time of day, geographic location, traffic conditions, weather changes, or even live sports scores. Additionally, DOOH enables marketers to launch campaigns with increased speed compared to traditional billboard advertising, utilizing both direct and programmatic purchasing methods. The appeal of DOOH is further enhanced by its comprehensive measurement and attribution tools, which empower advertisers to evaluate a range of metrics from brand awareness to customer foot traffic, ensuring a more effective advertising strategy overall. By integrating these advanced features, brands can significantly enhance their outreach and engagement in a competitive marketplace.
Description
Veritone Attribute serves as a comprehensive solution for broadcast attribution, allowing you to enhance the effectiveness of your linear TV and radio advertising campaigns by linking advertisements to web lift in almost real-time. This platform enables you to monitor and visualize your campaign metrics, illustrating how ads impact web traffic and the number of unique visitors to websites. Designed specifically for broadcasters, Veritone Attribute provides the necessary tools to evaluate ad performance, helping to secure and attract more business through concrete ROI insights. You can establish connections between ads and web lift, presenting this data through visually engaging and easily distributable reports. By harnessing data effectively, both radio and television can better compete with digital platforms, aiming to capture a bigger share of advertisers' budgets. Utilize near-real-time performance analytics to connect web engagement to your broadcast efforts, allowing you to track the success of your campaigns and adjust strategies promptly based on various metrics, such as specific days, time slots, and creative elements. This adaptability ensures that your advertising efforts are not only effective but also responsive to the evolving market landscape.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
OUTFRONT
Country
United States
Website
www.outfront.com
Vendor Details
Company Name
Veritone
Founded
2014
Country
United States
Website
www.veritone.com/applications/attribute/
Product Features
Product Features
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No