Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
The OTP One platform by OneTouchPoint is a comprehensive solution designed to simplify brand management and marketing execution for alcohol & beverage, financial organizations, healthcare, healthcare insurance, franchise, retail and manufacturing businesses. Designed for marketing and procurement teams, OTP One integrates brand governance, creative tools, local marketing, and data intelligence into a single platform, enabling seamless coordination across online, offline, and in-store channels.
Key features include:
• Asset Management: Centralized control of brand assets, inventory, and promotional materials.
• Creative Tools: Customizable templates, design collaboration, and print-on-demand capabilities to ensure brand consistency.
• Marketing Execution: Tools for digital, print, and in-store marketing, including campaign management and localized targeting.
• Data Intelligence: Dashboards, analytics, and data integration for informed decision-making.
• Platform Integrations: API connections with systems and ERP solutions for streamlined operations.
The platform also offers robust security, compliance, and operational controls, making it a one-stop solution for managing and scaling brand experiences efficiently.
Description
Easy-to-use marketing planning and budget management system to assist brands of Consumer Packaged Goods and their agencies.
With just a few clicks, you can track sources of funds, standardize your tactical planning, actualize invoices and customer deductions, redeem coupons, automate reporting, and create beautiful marketing calendars.
For post-promotional or marketing mix analytics, generate high-quality, granular and timely data.
We automate minutiae so marketers can do marketing!
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
SAP Business One
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
OneTouchPoint
Founded
1982
Country
United States
Website
1touchpoint.com/otp-one-platform/
Vendor Details
Company Name
Shopperations
Founded
2014
Country
United States
Website
shopperations.com
Product Features
Brand Management
Approval Process Control
No
Artwork Management
No
Asset Management
No
Change Management
No
Fulfillment Distribution
No
Project Management
No
Marketing Planning
Budgeting & Forecasting
No
Collaboration
No
Flowchart
No
Goal Setting / Tracking
No
Marketing Calendar
No
Media Planning
No
Predictive Analytics
No
Presentation Tools
No
Project Tracking
No
Spend Management
No
Supply Chain Management
Demand Planning
No
Electronic Data Interchange
No
Import / Export Management
No
Inventory Management
No
Order Fulfillment
No
Order Management
No
Sales & Operations Planning
No
Shipping Management
No
Supplier Management
No
Transportation Management
No
Warehouse Management
No
Product Features
Brand Management
Approval Process Control
No
Artwork Management
Yes
Asset Management
Yes
Change Management
No
Fulfillment Distribution
No
Project Management
Yes
Campaign Management
Channel Management
Yes
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
Yes
Channel Management
Campaign Management
Yes
Channel Analytics
No
Incentive Management
No
Inventory Control
No
Lead Management
No
Opportunity Management
No
Order Management
No
Partner Management
No
Product Management
No
Reseller Management
No
Collaboration
Brainstorming
No
Calendar Management
Yes
Chat / Messaging
No
Contact Management
No
Content Management
Yes
Document Management
Yes
Project Management
Yes
Real Time Editing
Yes
Task Management
No
Version Control
No
Video Conferencing
No
CPG
Customer Management
No
Electronic Data Interchange
No
Financial Accounting
No
Forecast / Demand Planning
No
Inventory Management
No
Lot Tracking
No
Pricing Management
No
Shopper Marketing
Yes
Trade Promotion
Yes
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
Yes
Social Media Metrics
No
Website Analytics
No
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
No
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
No
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
No
Social Marketing
No
Website Visitor Tracking
No
Marketing Planning
Budgeting & Forecasting
Yes
Collaboration
Yes
Flowchart
Yes
Goal Setting / Tracking
No
Marketing Calendar
Yes
Media Planning
Yes
Predictive Analytics
No
Presentation Tools
No
Project Tracking
Yes
Spend Management
Yes
Trade Promotion Management
Analytics / ROI Tracking
Yes
Approval Workflow
No
Budgeting & Forecasting
Yes
Claims Management
No
Competitor Analysis
No
Compliance Management
No
Customer Management
No
Discount Management
No
Pricing Optimization
No
Promotion Calendar
Yes
Settlement Management
No
Trade Agreement Management
No