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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

The OTP One platform by OneTouchPoint is a comprehensive solution designed to simplify brand management and marketing execution for alcohol & beverage, financial organizations, healthcare, healthcare insurance, franchise, retail and manufacturing businesses. Designed for marketing and procurement teams, OTP One integrates brand governance, creative tools, local marketing, and data intelligence into a single platform, enabling seamless coordination across online, offline, and in-store channels. Key features include: • Asset Management: Centralized control of brand assets, inventory, and promotional materials. • Creative Tools: Customizable templates, design collaboration, and print-on-demand capabilities to ensure brand consistency. • Marketing Execution: Tools for digital, print, and in-store marketing, including campaign management and localized targeting. • Data Intelligence: Dashboards, analytics, and data integration for informed decision-making. • Platform Integrations: API connections with systems and ERP solutions for streamlined operations. The platform also offers robust security, compliance, and operational controls, making it a one-stop solution for managing and scaling brand experiences efficiently.

Description

Easy-to-use marketing planning and budget management system to assist brands of Consumer Packaged Goods and their agencies. With just a few clicks, you can track sources of funds, standardize your tactical planning, actualize invoices and customer deductions, redeem coupons, automate reporting, and create beautiful marketing calendars. For post-promotional or marketing mix analytics, generate high-quality, granular and timely data. We automate minutiae so marketers can do marketing!

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

SAP Business One No 

Integrations

SAP Business One Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

OneTouchPoint

Founded

1982

Country

United States

Website

1touchpoint.com/otp-one-platform/

Vendor Details

Company Name

Shopperations

Founded

2014

Country

United States

Website

shopperations.com

Product Features

Brand Management

Approval Process Control No 
Artwork Management No 
Asset Management No 
Change Management No 
Fulfillment Distribution No 
Project Management No 

Marketing Planning

Budgeting & Forecasting No 
Collaboration No 
Flowchart No 
Goal Setting / Tracking No 
Marketing Calendar No 
Media Planning No 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

Supply Chain Management

Demand Planning No 
Electronic Data Interchange No 
Import / Export Management No 
Inventory Management No 
Order Fulfillment No 
Order Management No 
Sales & Operations Planning No 
Shipping Management No 
Supplier Management No 
Transportation Management No 
Warehouse Management No 

Product Features

Brand Management

Approval Process Control No 
Artwork Management Yes 
Asset Management Yes 
Change Management No 
Fulfillment Distribution No 
Project Management Yes 

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign Yes 

Channel Management

Campaign Management Yes 
Channel Analytics No 
Incentive Management No 
Inventory Control No 
Lead Management No 
Opportunity Management No 
Order Management No 
Partner Management No 
Product Management No 
Reseller Management No 

Collaboration

Brainstorming No 
Calendar Management Yes 
Chat / Messaging No 
Contact Management No 
Content Management Yes 
Document Management Yes 
Project Management Yes 
Real Time Editing Yes 
Task Management No 
Version Control No 
Video Conferencing No 

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing Yes 
Trade Promotion Yes 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Marketing Planning

Budgeting & Forecasting Yes 
Collaboration Yes 
Flowchart Yes 
Goal Setting / Tracking No 
Marketing Calendar Yes 
Media Planning Yes 
Predictive Analytics No 
Presentation Tools No 
Project Tracking Yes 
Spend Management Yes 

Trade Promotion Management

Analytics / ROI Tracking Yes 
Approval Workflow No 
Budgeting & Forecasting Yes 
Claims Management No 
Competitor Analysis No 
Compliance Management No 
Customer Management No 
Discount Management No 
Pricing Optimization No 
Promotion Calendar Yes 
Settlement Management No 
Trade Agreement Management No 

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