Compare ODAIA MAPTUAL vs. PeakData in 2025

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Description

ODAIA's MAPTUAL comprehensively analyzes the entire customer journey, employing advanced analytical technologies, artificial intelligence, and machine learning to provide pharmaceutical commercial teams with real-time predictive insights. This equips them for precise targeting, enhances resource allocation, and fosters commercial flexibility, all encapsulated in a single software as a service (SaaS) solution that seamlessly integrates with existing purchased data. Acting as a customer insights platform, MAPTUAL amalgamates information from various internal and external sources for a holistic view. Utilizing distinctive and proprietary algorithms, it generates immediate predictive insights for sales and marketing personnel, enabling them to optimize their resource deployment and craft tailored customer interactions. Furthermore, it allows for the refinement of customer targeting based on market influences and real-time adjustments, ensuring that the right message reaches healthcare professionals through the most effective channels for an unparalleled customer experience. Ultimately, MAPTUAL empowers teams to not only measure and optimize their strategies but also to continually enhance engagement with hyper-personalization at its core.

Description

PeakData, a Switzerland-based AI startup, aims to ease the challenges faced by medical affairs and commercial teams as they strive to deliver innovative therapies and treatments, encompassing everything from KOL engagement to market launch. Established in 2017, the company has consistently achieved success with its flagship product, Healthscape, which serves as a comprehensive platform that integrates public and proprietary data concerning KOLs and prescribers in real-time. By leveraging Healthscape, pharmaceutical marketing and business development teams can effectively tackle their difficulties in engaging healthcare professionals, gaining valuable insights that lead to data-driven enhancements. Our profound knowledge in extracting real-time insights from publicly accessible data and monitoring KOL activities, publications, and collaborations across both online and offline channels enables us to better synchronize your resources with the requirements of the digital communication landscape. This innovative approach not only streamlines the process but also fosters stronger relationships between teams and healthcare professionals.