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Description

Monitor your brand and reputation diligently, ensuring that your marketing, communication, and PR initiatives are quantifiable. Avoid relying solely on intuition and gain a comprehensive understanding of your situation. Utilizing the OBI Brand Monitor allows you to maintain a clear view of all discussions and mentions of your organization both online and offline. This strategic approach enables you to enhance your brand and reputation more effectively. Additionally, track the overall sentiment regarding your organization and its competitors. Whether launching a new campaign or facing a crisis, you can instantly observe the impact on sentiment and make necessary adjustments. Keep your organization informed through automated, data-driven reports that are fully customizable to showcase the information you deem essential. The success of media monitoring hinges on its user-friendliness, so you can select what aspects to track in real-time, determine where routine reports are adequate, and decide what can be managed through narrowcasting. You simply communicate your preferences to us, and we will create a tailored environment to suit your needs. This ensures that your monitoring efforts align perfectly with your strategic goals.

Description

Our leading platform provides continuous tracking of 16 essential brand health metrics, delivering advanced, in-depth insights to enhance your brand development. This tool assists in analyzing and comparing your performance against your objectives, rivals, and the broader market through daily brand assessments. With over 15 years of historical data that refreshes each day, you can identify trends, achievements, and potential opportunities. Evaluate your performance in relation to your primary competitors and quickly respond to shifts in how your brand is perceived. YouGov BrandIndex not only supplies over 15 years of historical brand insights but is also a part of our continuously expanding repository of interconnected intelligence. By monitoring your brand health with YouGov BrandIndex, you can seamlessly integrate with YouGov's other services for a comprehensive understanding of your audience, enabling you to strategize effectively, investigate online behaviors, launch campaigns, and more. This persistent access to daily data in our brand tracking platform empowers you to notice changes as they happen, ensuring you stay ahead in the competitive landscape. Ultimately, an informed strategy leads to sustainable growth and enhanced brand loyalty.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

OBI4wan

Founded

2011

Country

Netherlands

Website

www.obi4wan.com/en/products/media-monitoring/

Vendor Details

Company Name

YouGov

Founded

2000

Country

United Kingdom

Website

business.yougov.com/product/brandindex

Product Features

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Product Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Alternatives

Alternatives