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Description

NowKnow enables you to conduct market research in mere hours rather than the lengthy weeks typical of conventional methods. You can pose inquiries, upload design materials, and receive insightful feedback from AI personas that embody your target demographic. Key Features Rapid Results: Obtain comprehensive feedback in hours instead of enduring extended waits for traditional survey outcomes. Authentic Input: AI personas deliver genuine responses reflecting actual demographic characteristics. Visual Assessment: Share images and designs for critiques on various elements, including logos and user interfaces. Privacy Assurance: With responses generated by AI personas, there are no concerns regarding GDPR or CCPA compliance. Benefits Explore More Concepts: Execute numerous studies quickly and at a lower cost. Refine Effortlessly: Modify your inquiries and launch new iterations immediately. Target Accurately: Gather insights from well-defined demographic segments. Accelerate Progress: Reach well-informed conclusions without the typical delays in research. Use Case Evaluate a broad range of items, from marketing strategies to visual designs, ensuring a thorough understanding of audience preferences. Additionally, you can continuously adapt your approach based on real-time feedback, enhancing overall effectiveness.

Description

Snap offers a rapid approach to usability testing by generating AI personas that imitate actual users. You can easily upload a Figma prototype, a website link, or an image of your product, and then direct the AI personas to carry out specific tasks, navigate through various flows, and provide their insights. In just a matter of minutes, you receive session recordings, detailed transcripts, and practical recommendations without the hassle of recruiting or scheduling participants. The platform allows you to create tailored personas using interview transcripts or descriptions of your target audience, choose specific screens or pages for testing, and manage multiple AI participants at the same time. It aggregates insights from all participants and presents reports that closely resemble the outcomes of traditional human-user tests. Snap's innovative platform is crafted to replace lengthy manual usability testing processes with quick, scalable, and AI-enhanced experiments that help validate design choices, identify usability challenges, and streamline the iteration process. Consequently, this tool not only enhances efficiency but also empowers designers to make informed decisions swiftly.