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features
design
support

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Description

Novus is an Offers and Loyalty platform. It was created to provide the most technologically proficient, user-friendly, and affordable loyalty platform available to modern retailers. We combine the power of technology and expertise to create a loyalty journey that is tailored for different industries. We are a trusted name in empowering sales and increasing brand value through a loyalty programme designed to encourage customer retention. Novus provides smart campaign management, customer segmentation and marketing automation to meet every loyalty touchpoint. The platform includes 4 main modules, including an offers platform, a loyalty engine with all the necessary features, and a rewards and management platform. There is also an integrated benefit of analytics/business Intelligence.

Description

Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase Customer Lifetime Value. Over the past seven years, we’ve supported 100+ enterprises across 43 countries in building lasting customer relationships through gamification and personalization. Global brands like Heineken, JTI, limango, Intersport, and ALDO trust Open Loyalty’s composable architecture to seamlessly integrate loyalty mechanics into their ecosystems—without the heavy lift of building from scratch. Our value lies in three key pillars: 1) Increasing CLV: Drive lasting customer engagement with gamified loyalty strategies. 2) Maximizing ROI: Reduce reliance on discounts by leveraging engaging, non-margin-eroding tactics. 3) Seamless integration: An API-first design ensures effortless integration into complex tech stacks. As part of the OEX group, with 15 companies, €167.3M in revenue, and €17.7M EBITDA in 2023, Open Loyalty has been recognized by Google and Deloitte for its scalability and enterprise-readiness.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Bloomreach No 
Braze No 

Integrations

Bloomreach Yes 
Braze Yes 

Pricing Details

$250 per month
Free Trial Yes 
Free Version No 

Pricing Details

We charge based on the program’s active users.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Novus Loyalty

Founded

2015

Country

United States

Website

www.novusloyalty.com

Vendor Details

Company Name

Open Loyalty

Founded

2017

Country

Poland

Website

www.openloyalty.io

Product Features

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 

Loyalty Management

CRM No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 
White Label No 

Product Features

Customer Loyalty

CRM Yes 
Corporate Memberships Yes 
Customer Activity Tracking Yes 
Discount Management Yes 
Gift Card System Yes 
Loyalty Card System Yes 
Member Portal Yes 
Membership Management Yes 
No-Card Loyalty System Yes 
Referral Tracking Yes 
Rewards Management Yes 

Loyalty Management

CRM Yes 
Customer Activity Tracking Yes 
Discount Management Yes 
Gift Card System Yes 
Loyalty Card System Yes 
Member Portal Yes 
Membership Management Yes 
No-Card Loyalty System Yes 
Referral Tracking Yes 
Rewards Management Yes 
White Label No 

Alternatives

Alternatives

Preferred Patron Loyalty Reviews

Preferred Patron Loyalty

Preferred Patron Loyalty, LLC